There are various theories, but did you know that August 2nd is Pants Day, based on the wordplay "pan (8) tsu (2)" ? Apparently, this day is when women give pants as a gift to the men they like.
Isetan Shinjuku Store, Men's Building B1F, in the men's underwear, nightwear, and socks section, we've researched popular boxer shorts that would make great gifts for men on this special day. Stylist Masako Hiraoka introduces the top 3 boxer shorts selected from the many available. You'll find unique and functional boxer shorts that are perfect for expressing your gratitude or as a conversation starter!


--- [3rd Place] gravevault GARDEN with its playful design

Because they're underwear, bright designs can lift your spirits! Featuring a soft and smooth nylon fabric, these boxer briefs offer a comfortable, body-hugging fit and a beautiful sheen. With their artistic and playful designs, these boxer briefs are a popular choice for sophisticated adult underwear.
gravevault GARDEN 5,184 yen (S-L)


--- [2nd Place] High-performance SIDO-underwear model without waistband for relief from tightness

These pants use "HOHTAI®," a new material developed through repeated improvements to the bandages used when you get injured. With its innovative design that lacks an elastic waistband, they're incredibly comfortable and have garnered many repeat customers. You'll truly appreciate their quality once you wear them. Many celebrities are said to be fans as well.
SIDO-underwear (no elastic waistband) ¥3,780 (S-L), ¥4,320 (LL) View product


--- [1st Place] The ace of the underwear world proudly takes first place! TooT Viscose Border

While its flashy appearance might draw attention with comments like, "What?! This?! There's so little fabric!", the true strength of this brand lies in its refined three-dimensional cutting and the exceptional comfort provided by its high-quality materials. It's said that once you wear these, you won't want to wear any other pants... It's a popular brand even among store stylists.
Read here to find out what designers say about "the reasons why customers become repeat customers."
TOOT Viscose Border 3,888 yen (S-L)

[Bonus Episode] We have pants that are perfect for gifts!
For your dad, older brother, younger brother, friend, colleague, boyfriend, husband... or even as a treat for yourself! If you're overwhelmed by the number of people you need to give gifts to, we recommend these gift-ready pants. Add a short message, and you're sure to win their heart!
The two brands featured in this special edition are holding a fair until August 1st (Monday), so be sure to check them out!


Put those hard-to-say messages into your underwear.

This item, easily recognizable by its pop-art-style juice-like can, features a space on the outside for writing a message, making it a highly popular gift. This product, which is sure to surprise and delight the recipient, is one-size-fits-all, suitable for both men and women. It's also great for couples!
BRADELIS NEW YORK./Bradelis New York Tin Package Pants ¥2,052 (One Size Fits All)


We'll have a lively conversation about underwear!

These boxer briefs feature a unique design that prevents the hem, waist, and front from shifting, ensuring a comfortable fit even when you're moving. Presenting them wrapped like a bouquet of flowers is sure to surprise and delight! It's guaranteed to spark conversation. You can express your passion with a single flower, or create a beautiful bouquet – either way, it's a great choice.
WACOAL MEN Flower Pants (Tight-fitting pants) ¥3,780 (M, L)

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's underwear, nightwear, socks
03-3352-1111 (main representative)