adidas has released a new model in its popular "UltraBOOST" series, the "UltraBOOST Uncaged." It will be available for purchase at Isetan Shinjuku Store, Men's Building 6th floor, Contemporary Casual section, starting July 21st (Thursday).

The stylish and high-performance "UltraBOOST Uncaged" removes the polyurethane cage found in the UltraBOOST's midfoot upper and instead uses a proprietary "Primeknit upper" technology material to improve the snug fit and midfoot support. The outsole uses 100% "BOOST™ foam," just like the UltraBOOST, and also features "Continental rubber" for superior grip. This futuristic, stylish running shoe is not only highly functional as a running shoe but also suitable for everyday wear.

Regarding sales on Thursday, July 21st

Due to the limited number of pairs available, we will be holding a lottery. Customers who wish to purchase should come to the location listed below.

□ Customers who are iCard, MICARD , or Mitsukoshi M CARD members (excluding temporary cards)
■ Please gather by 10:00 AM at Isetan Shinjuku Isetan Shinjuku Store, Men's Building , 1st floor, entrance 2 on the Yasukuni-dori side .
■Starting at 10:00 AM , a lottery will be held to determine the order of entry for customers holding the above-mentioned cards. Participation in the lottery will close at 10:00 AM.
*Customers participating in the entry lottery must bring their iCARD, MICARD, or Mitsukoshi M CARD, as well as a form of identification for verification. Please note that only identification that was valid at the time of application of the iCARD, MICARD, or Mitsukoshi M CARD will be accepted (e.g., driver's license, passport, health insurance card, resident registration card with photo, alien registration card, etc.).
*Please note that those without a valid form of identification will not be able to participate in the lottery.
*The lottery may end after the store has opened.

□For customers other than the above cardholders■Please gather at Isetan Shinjuku Store, Men's Building 1st floor, entrance 1 on the Yasukuni-dori side, by 10:00 AM.
■Starting at 10:00 AM, a lottery will be held to determine the order of entry following customers holding the above-mentioned cards. Participation in the lottery will close at 10:00 AM.
*Customers who do not have an iCard, MICARD, or Mitsukoshi M CARD can apply in advance at the card counter of each store. Cards can be issued on the same day of application. However, please note that your application may not be approved depending on the screening process.
*The lottery may end after the store has opened.

[Important Notes Regarding Your Purchase]
■Only the customer who was selected in the lottery may make a purchase. Please note that lending or borrowing of the above card is prohibited. If it is discovered that either customer is lending or borrowing the card, both customers will be refused service.
■Due to anticipated crowds, entry will be limited to the lottery winners themselves. Furthermore, in case of congestion, we may restrict entry to certain entrances or limit the number of visitors. Thank you for your understanding.
■Limit one item per customer. Thank you for your understanding.
■Even if you line up, you may not be able to purchase the item. Please understand this in advance.
■Please note that we do not accept reservations, holds, or telephone orders for any of our products.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)