Even outside the world of high fashion, in the menswear market where new trends are constantly emerging, the world's largest menswear trade show, "PITTI IMMAGINE UOMO," attracts attention every season as a leading platform for these trends.
Isetan Shinjuku Store, Men's Building , has also hosted "PITTI IMMAGINE UOMO at ISETAN MEN'S" five times in the past, with the official approval of the local PITTI association. This sixth event is the first to commemorate the 150th anniversary of trade between Japan and Italy, and will feature a succession of special items that can only be found at Isetan Men's. In particular, the collaboration booth held in the promotion area on the 1st floor Isetan Shinjuku Store, Men's Building in conjunction with two popular men's fashion magazines, "MEN'S EX" and "MEN'S CLUB," is a must-see.


Men's EX proposes the next masterpiece and new standard.

Perhaps as a reaction against the prevalence of disposable fashion, exemplified by fast fashion, there is a definite increase in interest in "quality goods" today. What makes "the latest trends" appealing is that they possess elements that go beyond mere classicism.

Caruso jacket: ¥183,600, Vest: ¥43,200

First up is CARUSO. While still relatively unfamiliar in Japan, this brand is a highly regarded and prestigious factory in Italy. It is known for its flexible style proposals that incorporate contemporary elements, as well as its commitment to using high-quality materials. Isetan Men's has commissioned a two-piece jacket and vest set in "Gobi Gold." As the name suggests, this exclusive CARUSO fabric, inspired by the Gobi Desert, uses 100% high-quality camel hair and is luxuriously adapted into a jersey fabric, resulting in an elegant feel and a comfortable, relaxed fit.


Also during the same period, the International Luxury section on the 4th floor Isetan Shinjuku Store, Men's Building will screen the original short film "good Italian II," which was a hot topic at PITTI, under the title "cinema CARUSO." As the brand's owner, Umberto Angeloni, says, "I am well-versed in Italian culture, and it is my mission to convey that," the film proposes the rich and high-quality Italian lifestyle that lies behind the elegant craftsmanship.

TAGLIATORE jacket: ¥105,840, Vest: ¥38,880

From TAGLOATORE comes a special order jacket commissioned by owner and designer Pino Lerario from Nakaden Keori, a highly skilled manufacturer based in Bishu, one of the world's three major textile producing regions. The fabric, which combines Japan's proud, meticulous, and delicate traditional techniques—something Pino himself wanted to use if given the chance—with the latest trends, boasts a unique surface texture thanks to the use of ring yarn. This is truly a special piece that will impress even the most discerning connoisseur.


What Men's Club proposes is,
"Italian Tradition" is a style that interprets traditional Japanese style through an Italian filter.

While Italian fashion still largely focuses on sexy and elegant styles, mixed styles are gradually gaining attention. Here, we propose a fresh style that combines Italian products with American vintage elements.

Fortera Jacket: ¥291,600

FORTELA, the brand overseen by Alessandro Squarzi, offers military-inspired coats and tweed vests, but the standout piece is this jacket, made from patchwork vintage tweed. The same vintage fabric used in their existing vests was specially commissioned for this jacket, and the patchwork was done entirely by hand in a random pattern. It takes two weeks to make one jacket, and the amount of fabric needed is limited, so only two of these special pieces have been made in the world. While retaining a rugged impression, it features the refined tailoring characteristic of Italy and boasts an extremely soft feel.

LBM1911 Jacket: ¥84,240

Paltocourt 118,800 yen

Furthermore, LBM1911, known for its beautiful silhouettes and soft feel thanks to craftsmanship backed by history and tradition, has commissioned a navy blazer—the brand's first ever—as a special order item. Metal buttons are an iconic detail when it comes to traditional style, and these were specially made for this project by redesigning the branded logo that was used on wooden shipping crates when the company was founded.
Finally, for the first time at PITTI, we commissioned a military coat from the outerwear brand Palto. With epaulets and wide lapels that emphasize masculinity, this piece further enhances the atmosphere of mature, traditional style.

PITTI IMMAGINE UOMO at ISETAN MEN’S
□July 20th (Wed) - August 9th (Tue) *August 2nd (Tue) is a store holiday□ Isetan Shinjuku Store, Men's Building = Every floor

Collaboration project with popular men's fashion magazines ■ Part 1: 'MEN'S EX': July 20th (Wed) - 29th (Fri)
■Second installment: 'MEN'S CLUB': July 30th (Sat) - August 9th (Tue)
■Both are located on the 1st floor Isetan Shinjuku Store, Men's Building

inquiry
03-3352-1111 (main representative)