Now in its sixth year, "PITTI IMMAGINE UOMO at ISETAN MEN'S" offers a completely new experience that fuses fashion and digital technology.
We have launched an industry-academia collaboration project in support of the "Fashion x Technology" initiative promoted by Digital Hollywood University Graduate School, which aims to create new value for society through digital communication.

As part of this initiative, we have prepared a digital promotion that will engage all five senses, utilizing cutting-edge expressive techniques under the overall supervision of Motoyoshi Hirata, a researcher at the Media Science Institute, a research institution of Digital Hollywood University Graduate School. Using the latest digital technology, you can have an immersive experience as if you were actually at the PITTI venue.

*Some images are from a work in progress.

PITTI experience space using VR (Virtual Reality)

Using the fashion-focused VR package "STYLY," high-definition 3D scanning technology allows you to touch highly detailed, three-dimensionally reproduced clothing in a VR space and simultaneously experience the brand's background. Furthermore, GEAR VR is installed throughout the venue, allowing you to experience VR footage of PITTI and Florence, where the event is held.
Location: Isetan Shinjuku Store, Men's Building 1st Floor = Promotion, Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury, Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing, Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual


Future-oriented interactive signage "REFLECTION INTERACTIVE SIGNAGE"

We will install "REFLECTION INTERACTIVE SIGNAGE," a futuristic interactive signage system that utilizes the reflection of acrylic, to recreate the image of the PITTI exhibition hall in the store. Furthermore, by measuring the distance between the display and the customer, the program will play more immersive videos, allowing customers to experience new forms of visual expression.
Location: Isetan Shinjuku Store, Men's Building 1st floor = Main entrance


Isetan Shinjuku Store, Men's Building "VERTICAL HIGH-DEFINITION MOVIE" - High-definition vertical video footage used to decorate the entire building.

Interview videos with designers and directors of brands representing PITTI are displayed on large vertical digital signage throughout the venue. You can enjoy high-definition vertical recordings that convey the atmosphere of the event.
Additionally, by holding the AR/VR app "Lukuruku" over this signage, you can view promotional information on ISETAN MEN'S net.


Location: Isetan Shinjuku Store, Men's Building B1F = Men's Shoes & Bags, Isetan Shinjuku Store, Men's Building 4F = International Luxury, Isetan Shinjuku Store, Men's Building 5F = Business Clothing, Isetan Shinjuku Store, Men's Building 7F = Authentic Casual

"PITTI IMMAGINE UOMO at ISETAN MEN'S"
■July 20th (Wed) - August 9th (Tue) *August 2nd (Tue) is a store holiday■ Isetan Shinjuku Store, Men's Building = Every floor

inquiry
03-3352-1111 (main representative)