What are the autumn/winter fashion trends, must-have items, and styling tips? -- To commemorate "PITTI IMMAGINE UOMO at ISETAN MEN'S," which runs until August 9th (Tuesday), a special talk show was held Isetan Shinjuku Store, Men's Building 1st floor = Promotion area, featuring Yo Ohno, editor-in-chief of the popular fashion magazine "MEN'S EX," Kanae Hirasawa, deputy editor-in-chief, and Yuki Yamaura, buyer in charge of the 4th and 5th floors Isetan Shinjuku Store, Men's Building .


What does "PITTI" mean to men's fashion?

Yo Ohno, editor-in-chief of 'MEN'S EX', sported a summery white seersucker suit by THE GIGI; Kanae Hirasawa, deputy editor-in-chief, wore a jacket by TAGLIATORE paired with a shirt by LUIGI BORRELLI ; and Yamaura, buyer, sported a suit by CARUSO. They discussed the must-see items from the 6th annual "PITTI IMMAGINE UOMO at ISETAN MEN'S".

Yo Ohno: As you all know, "PITTI IMMAGINE UOMO" is an international men's fashion trade show held in Florence, Italy every January and June, and it is also a place for the fashion business.
Yuki Yamaura: "PITTI IMMAGINE UOMO" is the world's largest trade fair for menswear. "PITTI IMMAGINE UOMO at ISETAN MEN'S" is an event that allows people to experience it in Japan, and this will be the 6th time it's been held.
Kanae Hirasawa: I've been going every time for the past 5-6 years. This time, the event at Isetan Shinjuku Store, Men's Building will feature a display called "GEAR VR" where you can experience the 2016-17 Autumn/Winter "PITTI IMMAGINE UOMO" through virtual reality (VR), so you can have an experience as if you were actually at the PITTI venue, so please give it a try.
Ohno: This time, there are many collaborations between Isetan Men's and popular brands, and today I'll be introducing some of the highlight items.

TAGLIATORE jacket 105,840 yen , vest 38,880 yen

The passion of Pino Lerario and the dedication of Bishu, Japan, come together.

Yamaura: First, I'd like to introduce you to TAGLIATORE 's jackets and vests.
Pino Lerario, who leads Ohno TAGLIATORE , is a designer and president who is very particular about fabrics, and this two-piece suit is fantastic.
Minoru Yamaura asked if there was any way to collaborate with Italy on the 150th anniversary of diplomatic relations between Japan and Italy, and requested that they tailor a garment using fabric from Bishu, a wool textile producing region.
When I first heard about this from Yamaura-san, I thought it was an extremely difficult project. This is truly a "miraculous collaboration."


How did your interaction with Hirasawa Pino go?
First, Yamaura showed the yarn to Pino, then had it woven at Bishu-Nakaden Woolen Mills, and sent the original fabric to Italy. It uses a special yarn called ring yarn to give it a boucle texture.
Pino Hirasawa is the third generation owner, and she sews the samples herself and is also skilled at designing, so she creates some really cool models.
Pino Yamaura is a truly earnest person, and he's such a passionate man that he even said he wanted to change his last name to Tagliatore.
Brown tones are trending for the autumn /winter season, and this mix of brown, navy, and white is easy to style.
Yamamura: Adding a vest would further broaden the range of styling options.

GTA Pants "600" 39,960 yen ( Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing)

Pants that evoke a classic autumn/winter mood.

Ohno GTA is a leading Italian trouser brand that has been featured in MEN'S EX for a long time, and it seems to be evolving even more recently.
Yamamura 's jersey rib pants, such as the "GIORGIO," are great at incorporating contemporary elements into classic designs.
Ohno: This "600" model may look like a chic item at first glance, but it was a hot topic at Pitti Uomo as a new product that represents a return to our roots.
It has a vintage feel to it, like something made by Yamaura Sarto.
The dress is full of thoughtful details, such as the addition of a vintage scarf patch to the inside of the front and the sparkling jewel buttons along the elegant hip line.
If you look at the Yamaura from the side, you'll see that the Marvell becomes narrower towards the back, giving it a unique "sartorial taste."
Hirasawa Fabrics is also interesting. The check pattern on the velvet fabric is very typical of director Renzo Tognolo.
With its meticulous attention to detail and elegant appearance, these pants are sure to inspire a desire to own them.

CARUSO jacket: 183,600 yen , vest: 43,200 yen

The exquisite style created by camel and jersey fabric.

Next up is a camel jacket and vest from Caruso. You can't easily find something like this in ready-to-wear clothing. Caruso is a factory-based suit brand, but under the current CEO, they've become very skilled at expressing the finest Italian style.
Hirasawa: This piece perfectly embodies the style of Angeloni, the coolest guy in Italy. The camel hair material has been adapted into jersey fabric, giving it an elegant look and supreme comfort, making it very easy to wear.
Yamamura: It's a classic material, but the jersey fabric is what's trending right now.


The Ohno fabric is made from camel hair by Loro Piana and is Caruso's exclusive "Gobi Gold" fabric, inspired by the Gobi Desert. It's rare for Loro Piana to create an exclusive, special fabric.
Yamamura Camel has coats, but jackets and vests are quite rare. When you try them on, they're incredibly soft and comfortable.
I'm currently at Isetan Shinjuku Store, Men's Building , 4th floor, where I'm recreating "Cinema Caruso," the Caruso presentation that was held at PITTI. It's interesting, so please come and see it.
The theme of Ohno's video is "THE GOOD ITALIAN," expressing the Italian luxury that Caruso represents through food and clothing. It showcases Caruso's worldview, including their commitment to high-quality materials and their appreciation for natural elements, so be sure to check it out!

MOORER down coat 334,800 yen ( Isetan Shinjuku Store, Men's Building 4th floor = International Luxury)

Elegant down wear that complements a suit style.

Ohno MOORER is a luxury outerwear brand, and this is the "Tiberio" collection, which is exclusively available at Mitsukoshi Isetan worldwide.
Yamaura MooRER is a leading luxury brand based in Verona, Italy. While down jackets often have a sporty design, this one is a down jacket that adults can wear with style.
There are many functional down jackets that are light and warm, but when I tried this one on in Italy, I was impressed by the beautiful pattern and the elegant balance of the tailoring.
The Hirasawa color scheme is nice too. Please wear it with your autumn/winter suit.
The appeal of Yamaura Fitting is that it offers a relaxed fit for adults while also creating a slimming silhouette.
Hirasawa: This down coat is a rare item because only a limited number were produced.


What are the must-have men's accessories to elevate your fall/winter wardrobe this season?

Hirasawa -san, you're wearing clip-on braces today, aren't you?
Ohno's autumn/winter wardrobe is shifting towards classic styles, and the perfect way to create a classic look is with braces from BRETELLE&BRACES.
Yamaura products are available at Isetan Shinjuku Store, Men's Building 1st floor. Yamaura is a specialty brand of braces and bow ties, founded in Treviso, Italy in 2004.
Wearing Ohno pants makes you look great and lifts your spirits. They're affordable, costing around 10,000 yen, so I highly recommend them. I hope you all can enjoy a head start on your autumn and winter fashion.

"PITTI IMMAGINE UOMO at ISETAN MEN'S"
■July 20th (Wed) - August 9th (Tue) *Please note that the store will be closed on August 2nd (Tue).
■ Isetan Shinjuku Store, Men's Building = Every floor

Collaboration project with popular men's fashion magazines ■ Part 1: 'MEN'S EX': July 20th (Wed) - 29th (Fri)
■Second installment: 'MEN'S CLUB': July 30th (Sat) - August 9th (Tue)
■Both are located on the 1st floor Isetan Shinjuku Store, Men's Building

*Isetan Shinjuku store will be closed on Tuesday, August 2nd.

*All prices include tax.

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03-3352-1111 (main representative)