"PITTI IMMAGINE UOMO at ISETAN MEN'S" is an event that allows you to experience the atmosphere of "PITTI IMMAGINE UOMO," one of the world's largest men's fashion trade shows held in Florence, Italy, right here at Isetan Shinjuku Store, Men's Building . This year marks the 6th edition of the event, and it also coincides with the 150th anniversary of Japan-Italy trade, so various fashion and digital content will be available on each floor Isetan Shinjuku Store, Men's Building .
In conjunction with the event, Isetan Shinjuku Store, Men's Building 7th floor = Authentic Casual will be holding a promotion for Barena until Tuesday, July 26th.


BARENA's theme for Fall/Winter 2016 is "Relax x Comfort".

Based on traditional Veneto attire, Barena is highly regarded for its beautiful silhouettes and unique use of materials. This autumn, Isetan Men's recommends a variety of sets made from a wool and nylon blend. By using the same fabric for coats, vests, and trousers, the items become elegant and classic in true Italian style. The result is a sophisticated adult style that incorporates a contemporary sensibility.

Barena jacket ¥64,800, gilet ¥24,840, cut-and-sew top ¥17,280, hat ¥10,800

This fall's must-have three-piece suit becomes a sophisticated weekend look in Barena's hands. We recommend pairing it with a basic cut-and-sew top for a refined, everyday style that's effortlessly chic.
These hidden gems of pants come in three styles, all made from the same material. The different silhouettes allow you to add them to your wardrobe according to your preference, from classic to sophisticated, which is one of Barena's charms.

On the large digital signage installed, you can watch an interview with designer Massimo Pigozzo, presented in high-definition vertical video that conveys the atmosphere of the location.
Please come to our store and experience the fusion of fashion and digital technology for yourself.

BARENA/BARENA PITTI IMMAGINE UOMO at ISETAN MEN'S
□Currently running until July 26th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual

PITTI IMMAGINE UOMO at ISETAN MEN’S
□July 20th (Wed) - August 9th (Tue) *August 2nd (Tue) is a store holiday□ Isetan Shinjuku Store, Men's Building = Every floor

Collaboration project with popular men's fashion magazines ■ Part 1: 'MEN'S EX': July 20th (Wed) - 29th (Fri)
■Second installment: 'MEN'S CLUB': July 30th (Sat) - August 9th (Tue)
■Both are located on the 1st floor Isetan Shinjuku Store, Men's Building

inquiry

03-3352-1111 (main representative)