STONE ISLAND is an Italian brand that appeals to men of all ages who love fashion, thanks to its in-house material development and pursuit of originality in secondary and tertiary processing, unique dyeing, and coloring. Takashi Koda, a contemporary casual stylist at Isetan Shinjuku Store, Men's Building 6th floor, which boasts the largest selection in the Kanto region, will introduce recommended items from the latest collection.


STONE ISLAND , founded in Italy in 1982, excels at creating urban casual wear by incorporating details, materials, and functionality used in sports and military clothing. Proud of its instantly recognizable "compass badge (wind rose)," the brand is driven by its ambition to reach the pinnacle of sportswear, continuously researching and developing to produce unique products.

One of the items that symbolizes this season's STONE ISLAND collection is the "NYLON METAL WATRO" jacket. The distinctive iridescent metallic look of nylon metal is enhanced by a resin coating (WATRO = wax) on the reverse side, and a double dyeing process is added after the sewing process, resulting in the beautiful coloring and unique texture that is characteristic of STONE ISLAND .


Stylist Koda says, "This brand appeals to men in their 30s and 40s who have enjoyed various fashion styles and are looking for unique and interesting clothing with distinctive color combinations and processing. Many people are also drawn to items that incorporate the latest technology, such as the 'GARMENT DYED PIXEL REFLECTIVE' jacket, which features reflective processing using a special garment dyeing technique popular STONE ISLAND STONE ISLAND."


T-shirts are sure to be a great addition to your wardrobe as an inner layer under a jacket.

A popular item in the cut-and-sew collection is the garment-dyed T-shirt made from slub yarn cotton jersey. It features double stitching on both sides and a small STONE ISLAND logo print on the back of the neck. A wide range of colors is also available.

STONE ISLAND Left: Henley neck shirt ¥24,840 View product , Right: Crew neck T-shirt ¥20,520 View product

In addition, the Isetan online store also offers Henry and crew neck T-shirts that are easy to coordinate with jackets and blousons. By blending yarns with different textures, they are finished in a melange style, creating a simple yet unique look.

STONE ISLAND (left): Polo shirt ¥19,440 View product

For a polo shirt recommendation, we suggest this sporty striped style. Made from stretchy cotton pique, this short-sleeved type features a brand logo patch and stripes on the collar and cuffs for added detail. It has side slits at the hem and cotton tape trim on the inside. While the style is classic, white is particularly popular this season.
Another classic polo shirt uses garment-dyed fabric, which is dyed after sewing, resulting in a garment with a soft texture.

STONE ISLAND Left: Polo shirt ¥19,440 View product , Right: Polo shirt ¥22,680 View product

The shorts have a comfortable design with a drawstring and elastic waistband.

This season's recommended shorts from STONE ISLAND are knee-length shorts featuring a worn-in look thanks to garment dyeing. They have hand pockets on both sides and an outer pocket on the left side, accented with a logo badge. The waist has a drawstring and elastic, making them very comfortable sweat shorts. The lineup also includes shorts made from a polyester-polyurethane blend with a glossy texture.

STONE ISLAND Shorts ¥24,840 View Product

Also, keep an eye on the niche collection "STONE ISLAND SHADOW PROJECT".

Another line offered by STONE ISLAND , "SHADOW PROJECT," is a niche collection that has garnered global attention thanks to its design by Errolson Hugh, the designer of Acronym®. Based on an integrated system for performance, the collection exudes urban elegance while emphasizing a technical background, expanding the range of expression within the world of STONE ISLAND .

STONE ISLAND products are also available at the Isetan online store. See the product list here.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)