From Wednesday, June 8th, the men's accessories section on the 1st floor of Isetan Shinjuku Store, Men's Building will be hosting a limited-time collaboration promotion between LAB SERIES , a popular men's cosmetics brand, and Panasonic 's "Lamdash" electric shaver. On Sunday, June 12th, a talk session will be held featuring guests knowledgeable in men's cosmetics, including Norihito Yasuda, editor-in-chief of the magazine "Men's Beauty." This special collaboration event offers a chance to experience total skincare, including daily shaving.


The product we're introducing in this promotion is the new "ES-ST8N" from Panasonic 's "Lamdash" series, which offers a gentle shave.
As a new feature, it is equipped with a "smooth roller" that reduces the burden on the skin and provides a smoother shave. In addition, the head features a "close-contact swing head" function that moves 30° from side to side, so it adheres firmly to the contours of the face and follows the lines of the jawline without difficulty, resulting in a close shave and reduced missed spots.
Furthermore, the grip width has been reduced by approximately 5% (according to Panasonic research), resulting in a more comfortable "slim grip." In addition, it is equipped with a "foam-making mode" that can create shaving foam from facial cleanser, pursuing ease of use that is unique to a waterproof design that allows for "shaving in the bath."


Panasonic electric shaver "Lamdash ES-ST8N" 17,280 yen ■External dimensions: Height 165 x Width 65 x Depth 55 mm
■Weight: Approximately 155g (excluding shaver holder)
■Outer blade: Stainless steel 3-blade ■Inner blade: 30-degree sharp nano-edge inner blade ■Linear motor drive: Approximately 13,000 strokes per minute ■Power supply: Rechargeable (1-hour rapid charge)
■Waterproof: Waterproof design (IPX7 standard*)
■Main features: Smooth roller, foam making mode, foam-through head, beard sensor
*The product has passed the IPX7 standard test (no harmful ingress of water even when submerged in water at a depth of 1 meter for 30 minutes) conducted by the Product Safety Evaluation Center of the Japan Marine Equipment Quality Association.

LAB SERIES ' "Max LS," a highly popular line in the men's skincare market, is ideal for morning shaving before going out. To keep your skin healthy for morning shaving, it's important to take care of your skin the night before. LAB SERIES understands men's skincare needs so well that they offer a wide range of products from lotions to moisturizing creams. Why not try the total care offered by "Max LS" to achieve healthy and beautiful skin and aim for a higher level of skincare?


LAB SERIES from left): "Max LS Renewing Cleanser" ¥7,020, "Max LS Charge Water" ¥8,100. View products.
View "Max LS V Lotion" (¥10,800)
View "Max LS Instant Eye Moisture Lift" (¥9,180)
View "Max LS V Serum" (¥12,600)
View "Max LS V Cream" (¥12,600)

On Sunday, June 12th, during the promotion period, Men's Beauty, a men's beauty and health curation magazine, will hold a seminar exclusively for men, guiding them on the basic techniques of summer grooming for business professionals. Titled "Summer Grooming Course for Men," the seminar will feature a talk session with the magazine's editor-in-chief, Norihito Yasuda, and guests well-versed in men's cosmetics, as well as an experiential event where Tomohide Uegaki of Lab Series and Katsuhiro Jinnai of Panasonic will lecture on daily care methods using the latest items.
This summer, this event is a must-see for men looking to upgrade their skincare routine, so please join us!