Underwear is something that transforms your personality into confidence.

—In Japan, it's often the case that the wives buy the underwear for their husbands. What are your thoughts on this?

I hear his wife buys his shampoo and other things too. People sometimes neglect things like their underwear because "no one sees them," but underwear greatly affects your mood. You'll definitely understand this if you wear zimmerli , but it creates a sense of ease, and that, including your personality, turns into confidence. When you take care of yourself, you can take care of others too.

-- zimmerli is strongly associated with using high-quality cotton, isn't it?

While innovation, such as new functionalities for underwear, is important, zimmerli always pursues high quality and tradition using 100% natural materials. We always want to deliver the best products to people who appreciate this quality.

First, try on a pair of zimmerli cotton undergarments. They are thinner and lighter than any other brand. You'll also experience a silky sheen and a smooth touch. This is because they use carefully selected cotton from around the world, woven into high-quality extra-long staple cotton using superior Swiss spinning technology.

(From left) 11,664 yen, V-neck shirt 12,852 yen, crew neck shirt 13,500 yen

(From left) Crew T-shirt ¥8,856, Boxer shorts ¥8,856

"252 Royal Classic" and "220 Business Class"

— Speaking of zimmerli , their "252 Royal Classic," made with extra-long staple cotton, is synonymous with the brand.

The "252 Royal Classic" uses extra-long staple cotton, known as the "jewel of fibers." Because the hollow portion of the fiber is thicker than other cottons, it has superior moisture absorption, and the increased number of twists gives the fiber itself a fluffy texture. While the "252 Royal Classic" is first class, the "220 Business Class" is an entry-level model at an entry price. It features a ribbed knit material that provides a comfortable fit.

Tank top: 13,500 yen

—The "207" line is famous for its ribbed T-shirts, isn't it?

This rib knit is made on a special loom unique to zimmerli , and it takes about 40 minutes to knit one piece. The material is the finest extra-long staple cotton, and both the T-shirts and tank tops have no seams at the shoulders, as they are made from a single piece of fabric, resulting in a soft feel against the skin.

zimmerli 's first-ever pop-up store in Japan is being held.

From Wednesday, September 14th, a limited-time pop-up shop for zimmerli , Japan's first of its kind, will be held on the first basement floor Isetan Shinjuku Store, Men's Building in the underwear, nightwear, and socks section. The lineup will include exclusive items made with Sea Island cotton, available only at Isetan Shinjuku Store, Men's Building , as well as loungewear not usually carried. Be sure to check it out! The pop-up shop will run until Monday, September 26th.

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Photo: Suzuki Shimpei

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Underwear, Nightwear, Socks
03-3352-1111 (main representative)