To commemorate the "TOKYO LUXURY" event, a collaboration between the magazine "MEN'S Precious" and Isetan Men's to propose a new standard of fashion and lifestyle that could only have been born in the city of Tokyo, a "Fashion Talk Show - Find the Tokyo Gentleman!" featuring editor-in-chief Shin Suzuki and the magazine's fashion director Eisuke Yamashita was held on Saturday, April 23rd, at the promotion space on the 1st floor Isetan Shinjuku Store, Men's Building Building.


"We wanted to hold it in a place where the most fashionable people gather." (Fuka Suzuki)

Suzuki Miyuki: Thank you all for coming today. Our job is to convey to the world how many wonderful masterpieces exist through magazine media, but we know that there are limitations to what can be achieved with just photos and articles. That's why, for the past two years, we've been planning this event with Isetan so that people can directly touch the products and understand and be moved by how wonderful they are. We wanted to hold this event in a place where more fashionable people gather, so we are thrilled that we were able to make it happen. The event runs until April 26th (Tuesday), and we hope you will come and actually touch the products and buy your favorites.
Eisuke Yamashita: This time, with the cooperation of buyers from Mitsukoshi Isetan, we were able to create something truly wonderful and satisfying, and I'm filled with excitement.
Suzuki Yamashita is well-known in the fashion industry as a "super weirdo" (lol), but each item is made with his passion and attention to detail, so today I'd like to introduce the products in his own words.