Isetan Shinjuku Store will be transformed into a French wonderland for "French Week." Beyond just clothing, food, and housing, the event will offer a variety of content showcasing the French lifestyle under the theme "Bonjour France! ~From Traditional to Modernity~ Tradition Inherited from the Past." It will introduce a new lifestyle by blending the innovative spirit of modern France with its traditional culture.

Paris's premium Beagle will be unveiled at Isetan Shinjuku Store, Men's Building

Titled "STUDIO DS AUTOMOBILES PARIS," this event promotes the French premium automobile brand DS Automobiles. Through exhibits showcasing the brand's history and a photo booth set up by a long-established Parisian photography studio, visitors can experience the aesthetics of Parisian life. The "DS 3 CABRIO So Parisienne" will also be on display next to the main entrance Isetan Shinjuku Store, Men's Building .

"STUDIO DS AUTOMOBILES PARIS" DS Automobile Promotion
□April 13th (Wednesday) - April 19th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion


That famous duo also visited our store! We're showcasing Lacoste polo shirts in a wide variety of colors.

At the Lacoste Polo Shirt Bar, you'll find every color of polo shirt currently available in Japan. Furthermore, on Saturday, April 16th, from 1 PM to 5 PM, columnist Atsushi Ide and artist Hiroshi Wataya will be visiting as one-day stylists, offering styling advice to customers.
[Conversation] LACOSTE | Atsushi Ide and Hiroshi Wataya discuss "Everyone loves Lacoste polo shirts, right?" (1)
[Interview] LACOSTE | Atsushi Ide and Hiroshi Wataya discuss "Colors and styling tips for this spring/summer" (2)

LACOSTE Polo Shirt Bar □ April 13th (Wed) - April 19th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirts & Ties
*On Saturday, April 16th, from 1pm to 5pm, columnist Atsushi Ide and illustrator Hiroshi Wataya, both well-known for their column "Izakaya Now Noren" in the magazine "Begin" (Sekai Bunka Publishing), will be at the store to give styling advice.
*Please note that your scheduled visit may be canceled or changed due to unforeseen circumstances.


[France Week Event Information]
MATWATCHES Watch Fair
April 13th (Wednesday) - 26th (Tuesday)
Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence

LAFONT Eyewear Fair
April 13th (Wednesday) - 19th (Tuesday)
Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence

MAISON MARGIELA Promotion □ April 13th (Wed) - 26th (Tue)
□ Isetan Shinjuku Store, Men's Building 3rd Floor, International Designers

APC Promotion
□April 13th (Wednesday) - 26th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor, International Creators

Corthay New Model Pre-Order Event
April 13th (Wednesday) - 19th (Tuesday)
Isetan Shinjuku Store, Men's Building 1st Floor, Men's Shoes

 JM WESTON JM WESTON Hommage à Yves Klein
□April 13th (Wednesday) - 19th (Tuesday)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

"French Week"
□April 13th (Wednesday) - 19th (Tuesday)
□ Isetan Shinjuku Store, Men's Building = Every floor

Supported by: Embassy of France in Japan, France Tourism Development Agency www.france.fr
Special Sponsorship: French Chamber of Commerce and Industry in Japan www.bonjourfrance.jp/jp
Cooperation: Shinjuku Tourism Promotion Association

inquiry
03-3352-1111 (main representative)