Founded in 1996 in Martina Franca, southeastern Italy, the brand quickly gained recognition in Italy by combining Southern Italian sartorial techniques with a keen market sense. Having expanded internationally a few years ago, it is one of the most noteworthy brands at Pitti Uomo. The Spring/Summer 2016 collection is exclusively available at Mitsukoshi Isetan.

Fradi's Fall/Winter 2016-17 collection aims to blend formal and informal styles, allowing wearers to enjoy color and fabric matching throughout their outfits.


For example, a turtleneck sweater in a mix of white and blue is paired with a faded check jacket using the same two colors. Every detail, down to accessories like ties, is carefully coordinated in terms of material and color.
*The above photo shows scenes from the Pitti Uomo collection held in mid-January. Currently, these items are not available at Isetan Shinjuku Store, Men's Building .

This white jacket can be easily thrown on over any inner layer. Its loosely woven fabric gives it a refreshing feel perfect for spring and summer. We also offer other items featuring high-quality materials, such as a perforated leather blouson made with leather from the Italian Vegetable Tanned Leather Association known as "Bella Pelle."

Fladi Jacket: ¥84,240

Tomorrow I'll be reporting on DIEMME!

Photo by KAZUNORI IGARASHI［WISH］(still)

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)