This brand was founded by Enrico Messadori, designer at Gianfranco Bomezadori, an Italian suit manufacturer in Parma that also handles OEM production for luxury brands, and Vincenzo Reggiani, shop owner in Rimini, Italy. Based on the concept of "creating fun and playful jackets," they offer unique jackets that use materials typically found in women's wear and feature bold, large patterns.


Every season, Ernesto attracts attention with its unique and original fabrics. Continuing the "Africa" theme from the Spring/Summer 2016 collection, the Autumn/Winter 2016-17 collection draws inspiration from Central and South American folklore. Ethnic patterns derived from traditional clothing and natural colors reminiscent of the earth and sky are incorporated into the jackets.


While prints were used in the Spring/Summer 2016 collection, this season the designs are expressed using jacquard. Jackets featuring ethnic patterns created with the needle-punching technique "Agriart" are also noteworthy.
*The above photo shows scenes from the Pitti Uomo collection held in mid-January. Currently, these items are not available at Isetan Shinjuku Store, Men's Building .


This jacket, with its striking stripes reminiscent of a school jacket and gold metal buttons, is a true Italian tailor's creation. It features a "senza interno" (no interlining) technique, meaning it doesn't use shoulder pads or interlining, resulting in a light and comfortable feel similar to a cardigan. Isetan Shinjuku Store, Men's Building offers a wide variety of jackets in this style.
Ernesto Jacket: ¥97,200 (tax included)

Photo by KAZUNORI IGARASHI［WISH］(still)

Tomorrow I'll be reporting on FRADI!

inquiry
03-3352-1111 (main representative)