Nathan Williams, editor-in-chief of the Portland-based lifestyle magazine KINFOLK, has opened a limited-time pop-up shop, "Slow Design for Men's Living by Nathan Williams," at Isetan Shinjuku Store, Men's Building 1st floor = Promotion area. The shop will be open from November 11th (Wed) to November 24th (Tue).


Founded in 2011, KINFOLK is a lifestyle magazine that expresses the worldview of Nathan, who believes that "spending time with family and friends in a relaxed and simple way is the best thing in life, and design is very important on top of that." This pop-up will feature clothing from Nathan's lifestyle brand ouur, as well as items he has personally selected from brands carried by Isetan Men's. With a range of lifestyle goods to add a touch of flair to your life, the pop-up will offer a total space that feels as if it has jumped right out of the magazine.


Auar expresses the items necessary for living simply and beautifully.

Auer is a lifestyle brand that embodies the worldview of the lifestyle magazine "KINFOLK" under the concept of "a beautiful life as it is," proposing a comfortable, functional, and simple lifestyle. Focusing on the magazine's concept of "small gatherings," we introduce items for enjoying life together with close communities such as family and friends.


Left: A wool-blend blouson that gives a fresh look by shortening the trench coat to waist length and adding large flap and patch pockets. The white shirt, with its concealed placket, is 100% cotton and feels great against the skin. The chest and waist pockets add a stylish accent. (Left) Blouson ¥51,840 (Right) Shirt ¥25,920

Right: Tableware made from Shigaraki ware from Shiga Prefecture. Designed with "the modern Japanese dining table" in mind, it features a design that suits both Japanese and Western styles. While utilizing the unique clay texture of earthenware, unlike porcelain, it achieves a "thin," "strong," and "light" user-friendliness. (Left) Large bowl: ¥7,236 (Right) Small bowl: ¥5,400


Left/ An eye-catching ceramic home collection with beautiful forms designed with usability in mind. The rich expression of the plain pieces comes from the deliberate absence of glaze. Each piece has a slightly different look, making them perfect for collecting. (From left) Jars: ¥3,456, ¥2,592, ¥1,620, ¥3,240, ¥3,240, ¥2,592, ¥3,240; Salad bar spoon: ¥1,296; Fork: ¥1,296 <br>Right/ A long cardigan knitted with a loose gauge. Large pockets and covered buttons add variation to the simple design. The shawl collar gives it a warm look. Available in black and gray. Cardigan: ¥61,560


Pop-up exclusive collaboration items will also be released.

Under the theme of "Off-White," numerous popular brands that resonate with Nathan's worldview have released limited-edition items. He selected a fabric made from 100% Tasmanian wool, previously only used in women's collections, and used it in a double-faced construction to emphasize its soft texture. As he says, "Versatility that suits various scenes and styles and the ability to be cherished for a long time are important," and this is expressed in simple yet relaxed items.