From Wednesday, November 18th, the Swiss watch brand Maurice Lacroix will be featured at the Men's Residence Watch Corner on the 8th floor Isetan Shinjuku Store, Men's Building .
We have a wide selection of popular models, including new releases from this year, from the "Masterpiece" series, which features models equipped with in-house movements, and the "Pontos" series, which boasts a diverse lineup.


Maurice Lacroix was founded in 1975 in Saineleger, Switzerland.
Although a relatively young brand in the watch industry, it established its own watch case factory in 1981, unveiled its first in-house movement as early as 2006, and has acquired numerous patents, solidifying its position as a true manufacture brand today.

Furthermore, their innovative designs, featuring unique mechanisms that showcase their technological prowess, such as "square gears" and "dancing second hands," have garnered attention. Many of their models have won the prestigious "Red Dot Design Award," a global product design award, and they have received high praise for their visual appeal as well.
Since 2014, the company has also formed a partnership with the prestigious Spanish football team FC Barcelona, attracting attention not only from watch enthusiasts but from all over the world.


The new "Masterpiece Gravity" series showcases a dazzling array of colors.

Equipped with the unique in-house movement "cal.ML230," which offsets the time display and exposes the heart of the movement, such as the balance wheel and gear train, to the front. By changing the escape wheel and pallet fork to silicon parts, it becomes less susceptible to magnetic interference and does not require lubrication, thus preventing a decrease in accuracy due to oil degradation.
The new color released this year features a beautiful white lacquer dial with a deep luster, and the base plate is finished with a striped pattern called Côtes de Genève, creating an even more glamorous look.
Maurice Lacroix Masterpiece Gravity: ¥1,490,400. Automatic movement (in-house), stainless steel, 43mm case diameter, 5 ATM water resistance, limited edition of 250 pieces worldwide.


The Pontos Day Date is a sophisticated timepiece for discerning adults.


This best-selling model is loved by people of all ages. The light brown color is particularly popular. It offers a sophisticated and refined look while still retaining a playful touch, making it a noteworthy color suitable for both formal and casual occasions.
Maurice Lacroix Pontos Day-Date: ¥259,200. Automatic movement, stainless steel, 40mm case diameter, 5 ATM water resistance.


In addition, we offer a diverse lineup suitable for various situations. This year marks the 40th anniversary of the company's founding, and we invite you to take this opportunity to see the exquisite collection created by this noteworthy brand that is expected to make even greater strides.

*All prices include tax.

From November 1st (Sunday) to December 31st (Thursday), the first customers to purchase a Maurice Lacroix watch priced at 216,000 yen (including tax) or more will receive a Swiss-made white wine and a pair of wine glasses as a gift.
*While supplies last. Please ask a staff member for details.