From Wednesday, October 14th to Tuesday, November 10th, the men's shoe section on the first basement floor of Isetan Shinjuku Store, Men's Building will feature a collection of British shoes that evoke a sense of counterculture. The collection reflects on the British fashion movement that had a profound influence on young people from the 1960s onward, and offers a selection of British shoes that you'll want to wear now. The collection deliberately avoids dress shoes from the UK, the home of shoemaking, and instead focuses on styles centered around punk rock, which has close ties to British culture.

The concept is a British brand that evokes counterculture.

Amidst a growing demand for "authenticity and substance," the timeless styles of Dr. Martens and George Cox are being re-evaluated. "UK-style" shoes, with their striking visual impact, also have the power to balance an overall style. Bringing a voluminous form to the tight silhouettes that are currently trending helps to balance the overall look, making them a frequent choice for styling. In addition, because they often use coated leather or suede for the upper material and rubber soles, they are also often a valuable choice for rainy days.

This fair will feature the first appearance of four brands at Isetan Men's: Dr. Martens, Loake, George Cox, and George Cox Burgundy. Japan-exclusive models will also be on display. Don't miss this rare opportunity to find a trendy pair of shoes!