"UTILITIES SENSE MARKET in ISETAN" / Limited items from a total of 80 brands are here!

As a special project to celebrate the 15th anniversary of "SESNSE," Isetan Men's is focusing on military items, the origin of menswear and boasting ultimate functional beauty, and will be offering special products with an overwhelming lineup of approximately 80 brands. A limited-time store will be open from Wednesday, September 16th to Monday, September 28th at Isetan Shinjuku Store, Men's Building 1st floor = Promotion.
Military wear, with its constant innovation in functionality and the incorporation of contemporary trends by designers, remains a timeless and universal item rooted in the modern era. We reinvent classic items from the highly functional 19th and 20th centuries as new masterpieces for the 21st century, creating elegant "utilities"—functional men's clothing—unlike anywhere else in the world.


Tracing the history of utility wear!

Utility wear in Europe and America is the ultimate gear, developed through the latest technology and research, and then mass-produced after repeated rigorous testing. These garments, created 50 years ago, represent the fundamental design of men's clothing, which can be considered almost perfected. The designs, details, and fabrics, born out of necessity to protect the wearer in all weather conditions without hindering their mission, laid the foundation for subsequent men's clothing. Even today, innovative technological developments continue in response to changing times and environments, and the resulting high-performance clothing and gear are applied in various forms, including outdoor products. The special feature page below reveals details about the featured brands and special products…


□Feature 1: [AIR FORCE]
The Air Force (commonly known as the Flight Jacket) has a history of being adopted by the U.S. Air Force. As fighter jets became more advanced and flight altitudes increased, the jacket underwent a period of significant change, including the development of materials with superior cold-weather protection. ⇒Click here for more product information


□Feature 2【ARMY】
The Army (commonly known as the Field) jacket was adopted by the U.S. Army primarily for ground combat and airborne troops. It features camouflage patterns, large pockets, and a length that covers the waist. Many historically significant pieces of bottoms, such as cargo pants and chinos, also exist. ⇒Click here for detailed product information


□Feature 3 [NAVY]
British-born jackets and coats, such as pea coats, trench coats, and duffel coats, were adopted by the navy (commonly known as the Navy). Their designs and materials, created to protect against the harsh weather conditions of the cold northwestern European continent and on ships, have become synonymous with modern winter outerwear. ⇒Click here for detailed product information

□ Plus, there's plenty of other great content!

■ Special Audi models in unique colors will appear at Isetan Men's! The "Audi TT" and "Audi RS 6 Avant" in limited-edition colors will only be on display during this event. One of the models will be at Isetan Men's during the event, while the other will be exhibited at the Audi Shinjuku showroom. These special models feature a sophisticated camouflage pattern created with a military motif; the "Audi TT" has the pattern covering its entire body, while the "Audi RS 6" incorporates it as a partial accent. ⇒Click here for more information

■ "A stylist in the palm of your hand" The AI-powered app "SENSY" and "UTILITIES SENSE MARKET" are collaborating. Personalized AI will suggest your favorite item from the items available at this event! ⇒ Click here for more information

■ Gift
During the event, customers who spend 50,000 yen (excluding tax) or more will receive a SHISEIDO cosmetics kit as a gift. *While supplies last. ⇒Click here for more information

UTILITIES SENSE MARKET in ISETAN
■From Wednesday, September 16th to Monday, September 28th■ Isetan Shinjuku Store, Men's Building 1F = Some of the promotional items are also available for purchase at the "Isetan Online Store" ⇒ www.isetan.co.jp/sense

Regarding sales at "UTILITIES SENSE MARKET in ISETAN" on Wednesday, September 16th.

□For sales on Wednesday, September 16th, please come to the following location if you wish to purchase.

■ Customers who are members of iCard, MICARD, or Mitsukoshi M CARD (excluding temporary cards)

By 9:30 a.m., Isetan Shinjuku Store, Men's Building 1st Floor = Entrance 2 on the Yasukuni-dori side Please gather here.
Starting at 9:30 AM, a lottery will be held to determine the order of entry, with priority given to customers holding the above-mentioned cards.
Participation in the lottery will close at 9:30 AM.

*Customers participating in the entry lottery must bring their iCARD, MICARD, or Mitsukoshi M CARD, as well as a form of identification for identity verification. Please note that only identification that was valid at the time of application of the iCARD, MICARD, or Mitsukoshi M CARD will be accepted (e.g., driver's license, passport, health insurance card, resident registration card with photo, alien registration card, etc.).
*Please note that those without a valid form of identification will not be able to participate in the lottery.
*The lottery may end after the store has opened.

■Customers other than the above cardholders <br>By 9:30 AM, Isetan Shinjuku Store, Men's Building 1st Floor = Main Entrance Please gather here.
Starting at 9:30 AM, a lottery will be held to determine the order of entry following customers holding the above-mentioned cards.
Participation in the lottery will close at 9:30 AM.

*Customers who do not yet have a MICARD can apply in advance at the card counter of each store. Cards can be issued on the same day of application. However, please note that your application may not be approved depending on the screening process.
*The lottery may end after the store has opened.

□Important Notes Regarding Shopping: Only the cardholder may make purchases. Please note that lending or borrowing of MICARDs is prohibited. If this is discovered, both customers will be refused service.
Due to anticipated crowds, entry will be limited to the lottery winners only. Please note that in case of congestion, we may restrict entry to certain entrances or limit the number of visitors allowed inside. Thank you for your understanding.
Due to anticipated crowds, we may limit purchases. Furthermore, depending on the crowd situation on the day, we may limit your shopping time. Thank you for your understanding.
Please note that even if you line up, you may not be able to purchase the item.
・Reservations, telephone orders, and cash-on-delivery orders will be accepted from noon on Thursday, September 17th. Please note that reservations are only valid for the day of purchase.

inquiry
03-3352-1111 (main representative)