A. It is important to take care of it regularly with specialized care products.

Respondent: Mori, Men's Shoes Stylist Isetan Shinjuku Store, Men's Building

White sneakers are now a must-have item for adult casual style. Let's take care of them before they get too dirty and keep them white. This time, we'll introduce how to make dirt less noticeable on white leather sneakers using shoe care products.



Left photo: Brush (horsehair) / Right photo: Brush (pig bristles)


Step 1
Gently brush the entire shoe with a soft horsehair brush to remove dust and dirt.




Step 2
For areas with noticeable dirt, use the white part of the stain remover (solid) to rub and remove it. This one product is enough to clean the dirt off the soles quite well. Incidentally, the brown part of the stain remover is used to fluff up the nap of suede and other napped materials in shoes.





Step 3
Once you've removed all the localized dirt in Step 2, clean the entire shoe. Wrap a cloth around your finger, apply some cleaning solution (liquid), and start wiping away the dirt. Wipe any areas that need attention first, then wipe the entire shoe. Be careful not to apply too much pressure to avoid damaging the shoes.



Step 4
Wrap a new cloth around your finger, then apply a small amount of white leather cream (specifically for glossy leather) that matches the color of your sneakers. Be careful not to get the cream on areas that are not white. Wipe gently.



Step 5
Brush the shoes thoroughly with a stiff boar bristle brush. This will remove any excess cream and distribute it evenly throughout the shoe. Try to spread it evenly to avoid uneven application. At this time, use a brush specifically for white shoes or a brand new one, as using a previously used brush may cause color transfer.




Step 6
Finally, apply a waterproofing spray. This not only protects against moisture but also makes it harder for oil, dirt, and grime to stick. Spray from about 25 cm away from the shoes. Allow it to set completely for about 30 minutes.
If you're unsure about doing it yourself, sneaker care services are available from ¥1,080 (tax included) at the men's shoe section on the first basement floor of Isetan Shinjuku Store, Men's Building . Please feel free to consult with our shoe care professionals.


Care products used : Brush (horsehair) 1,620 yen (tax included)
Brush (pig bristles) 864 yen (tax included)
Stain remover (solid) 324 yen (tax included)
Stain remover (liquid) 540 yen (tax included)
Cloth (2 pieces) 540 yen (tax included)
Glossy leather cream: 1,080 yen (tax included)
Waterproof spray (AMeDAS) 2,160 yen (tax included)
Waterproof spray (Wally) 1,620 yen (tax included)
All items are located on the B1 floor of Isetan Shinjuku Store, Men's Building = Men's Shoes


inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)