BLANC| BRAND INDEX | ISETAN Shinjuku Men's Official Media

BLANC

BLANC is a Japanese eyewear brand that started in 2012. While pursuing the beauty of the product, BLANC values the "feel of a fashion item" that can express style not only in terms of how well it suits the face, but also in terms of balance with the whole body. Viewing eyewear as something to be enjoyed every day like a bag or shoes, BLANC creates simple designs that fit all kinds of fashion and styles, from classic and casual to feminine and street, without limiting the image. The subtle playful twist at the end of the left temple is BLANC 's signature. The comfortable fit that doesn't cause stress even when worn every day is due to the fact that they have unraveled the relationship between the bone structure of the face and the glasses, and are particular about the precision of each part. BLANC eyewear is made in Sabae City, Fukui Prefecture, where the skills of eyewear craftsmen are concentrated, and the high precision finish by Japanese craftsmanship gives BLANC 's light and fashionable appeal credibility.

FEATURE

Explore our serial articles that you'll want to read from the very first post!

2026.09.25 update

A "Social Studies Field Trip for Adults" for Men in their 30s: A Guide by ISETAN MITSUKOSHI

"Enjoying Fashion" is the theme of the official YouTube channel of Mitsukoshi Isetan, "GUIDE by ISETAN MITSUKOSHI," which develops adult men's fashion projects. The popular content currently available, "Adult Social Studies Field Trip," can now be enjoyed as an article.

RECOMMEND

Interviews and recommended items!

2026.09.11 update

Popular models given a unique twist: Distinctive Dress Shoes | THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2026

At "PITTI IMMAGINE UOMO@ISETAN MEN'S," the annual classic fashion event held at Isetan Shinjuku Men's Building, the brand will also be featured in the men's shoe section on the first basement floor. The catalog published this season, "THE GENTLEMEN CLOTHI

Q&A

Fashion questions and HOW-TOs!

2026.09.03 update

How to wear a scarf stylishly as a man, basic selection tips, and clever ways to incorporate them into your outfits.

Men's scarves (neckerchiefs and stoles) are particularly popular items during the transitional seasons of spring and autumn. Many people want to incorporate them into their outfits, but may be wondering, "What size should I choose?" or "How can I tie it t

BLANC

BLANC Popular Items

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ISETAN Shinjuku Men's Building 3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111 Hours: 10:00 AM - 8:00 PM

ISETAN Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM