Japanese eyewear brand BLANC.. will be holding a Spring/Summer 2019 new collection promotion at Isetan Shinjuku Store, Men's Building 2F = Men's Creators from Wednesday, May 29th to Tuesday, June 4th. An exclusive model with flat glass lenses, specially prepared for this event exclusively at Isetan Shinjuku Store will also be featured.


Founded in 2012 by designer Toshiyuki Watanabe , BLANC is an eyewear brand that values both the beauty of the product and the balance with overall styling, and produces its eyewear in Sabae City, Fukui Prefecture, one of the world's leading eyewear production areas. In addition to being used on the runways of London Fashion Week in 2014 and 2016, BLANC was the only eyewear brand to participate in the "Le Japon Rive Gauche" exhibition at the prestigious Parisian department store "Le Bon Marché" in 2014, receiving high praise and attention both domestically and internationally.

BLANC sunglasses from ¥32,400
Purchase here
* exclusively at Isetan Shinjuku Store

This promotion features a wide range of new Spring/Summer 2019 eyewear, combining the stress-free fit achieved through the skills of expert craftsmen with Mr. Watanabe's refined sense of fashion. In addition, the sunglasses with flat glass lenses, exclusively at Isetan Shinjuku Store , are a must-see item for fashion-conscious individuals seeking superior quality.

BLANC 's items feature simple designs that suit any fashion style, making them perfect even for those who feel self-conscious about wearing sunglasses. Find your favorite pair at this pop-up and enjoy eyewear as part of your daily routine this coming season.

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BLANC Promotion
□May 29th (Wednesday) - June 4th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators

Text: ISETAN MEN'S net

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Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators
03-3352-1111 (main representative)
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