EVENT
2021.07.21 update

BLANC | New products featuring original photochromic lenses are now available! Pop-up event featuring the full lineup.

07.21 Wed -08.10 Tue
Isetan Shinjuku Men's Building 6F Men's Contemporary

From Wednesday, July 21st to Tuesday, August 10th, eyewear brand BLANC will be holding a limited-time pop-up store at the Men's Contemporary section on the 6th floor Isetan Shinjuku Store, Men's Building .

▶View BLANC products at Mitsukoshi Isetan Online Store

This year marks the fourth year of the pop-up event, and the lineup includes the brand's classic models, the global line 817 BLANC LNT which launched in 2020, and new products featuring photochromic lenses.

While typical photochromic lenses change from clear to darker shades when exposed to UV light, BLANC uses original photochromic lenses with a subtle tint. These lenses offer two-way functionality: a light tint that doesn't obscure facial features indoors, and a standard sunglass tint for strong summer sunlight outdoors. This makes them perfect for the new normal era of mask-wearing.

This pop-up store will also feature the brand's first-ever eyewear accessories, such as eyeglass cords, available for pre-sale. Furthermore, an eye examination service will be offered in-store during the event, allowing customers to order prescription lenses tailored to their vision (*).

*If you request a lens replacement, the product will be delivered at a later date.

Event Information
BLANC Pop-up
  • Event period: July 21st (Wed) - August 10th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary
*Please note that the event may be changed or canceled due to various circumstances.
*Click here for information on business hours.



▶Mitsukoshi Isetan Online Store | Click here for the latest information on Men's Creators and Men's Contemporary.

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Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.


For inquiries, please contact Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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