EVENT
2014.07.26 update

Y-3 AUTUMN / WINTER 2014 COLLECTION

08.01 Fri -08.17 Sun
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual



The collaboration began in 2001 when adidas created footwear for the "Yohji Yamamoto Femme/Homme" collection under the name "adidas for Yohji Yamamoto." The following year, Yohji Yamamoto was appointed as creative director, and Y-3 , a brand that fuses fashion and sports, was born.
The "Y" in Y-3 stands for Yohji Yamamoto, and the "3" represents the three stripes (Three Stripes) that symbolize adidas. Y-3 collection consists of men's and women's wear, footwear, bags, and other accessories.
The brand debuted at Paris Fashion Week in 2002. After a brief period in New York, it now presents its collections twice a year in Paris, continuing to attract significant attention from around the world.
Y-3 Autumn/Winter 2014 Collection will arrive from Friday, August 1st. This season's Y-3 collection is themed around "superheroes" and emphasizes the contrast between utopia and dystopia.
Utopia is depicted using enlarged versions of hand-drawn comic strips, creating a graphic impression, while dystopia is represented by voluminous, dramatic silhouettes.

For inquiries, please contact Isetan Shinjuku Store at 03(3352)1111.

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