In collaboration with artist Agostino Yakulci, the "Grand Hotel Sprezzatura" holiday collection was created to provide exceptional hospitality.
Sales began on October 20th (Tuesday) at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence.

ACQUA DI PARMA invites guests to the Grand Hotel Sprezzatura, a fictional hotel nestled in the high altitudes of the Italian Dolomites. It is an immersive world where exceptional hospitality is embodied and the effortless Italian "Arte di Vivere" (the art of living) breathes life into every detail.
From concierges to waiters, various characters in the hotel exhibit unexpected gestures reminiscent of Commedia dell'Arte (a traditional Italian comedy performed improvisationally while wearing masks), and with rhythmic and theatrical movements, they effortlessly resolve even the most complex situations.
The guests gradually become spectators, drawn into a somewhat surreal experience where everything falls into place perfectly.

See other items in our lineup here.

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Production by STUDIO ALTA

＊All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence.
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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information