Italian watch brand UNIMATIC will be holding a pop-up event at Isetan Shinjuku Store, Men's Building 1st floor promotion area from August 12th (Wed) to August 25th (Tue).

Unimatic is a brand founded in 2015 by two designers who studied industrial design at the Polytechnic University of Milan. They continue to create affordable watches that combine 300M water resistance with sophisticated design.

During the event, you can see a wide range of products, from classic models that are icons of the brand to the "Tool Watch" series, which meets the US MIL-STD-810 specification standards*, as well as limited edition models produced in limited quantities worldwide.

In addition, a new "JDM (Japanese Domestic Market)" limited edition model, targeting only the Japanese domestic market, will be launched. Furthermore, genuine Unimatic straps that can be personalized to suit your preferences and occasions will also be available.
Please come and see it in our store.

*MIL-STD-810 Specification Standard: A laboratory testing standard for U.S. defense equipment that meets harsh environmental conditions such as temperature, humidity, altitude, vibration, shock, and water resistance.

This is a special project for the Japanese market, a Japan-exclusive collection called "JDM (Japan Domestic Market)". This "JDM" collection includes two straps made of a new material that fuses rubber and leather, "rubberized leather," with the popular standard models "UC2" and "UC4". You can enjoy two special straps in one set: "yellow x orange" and "black". The bold color scheme combining neon yellow and neon orange expresses industrial design and diver's culture in a modern way.

The "U5S-BL / CINQUE" is a versatile military watch with a slim silver case that exudes elegance. It features automatic movement and 300M water resistance. By changing to the included black leather strap, it can also be used as a dress watch.

The "U5S-BLN / CINQUE" is a chic, all-around military watch with a black case that matches the dial.
It features automatic winding and 300M water resistance. By switching to the included leather strap, it transforms into a more unified black, making the white indices stand out.

A compact and elegant field watch.
The "UC2 / DUE" features a domed sapphire lens and a uniquely shaped, three-dimensional stainless steel case. Despite its small 38mm case, it exudes a sophisticated presence on the wrist.

A diver's chronograph watch with high functionality.
The "UC3/TRE" is the only model in the Classic series to feature a mecha-quartz movement that operates as smoothly as an automatic winding watch. It combines diver's and chronograph functions, achieving high functionality. The chronograph has a two-counter design, with a 60-minute counter at the 9 o'clock position and a 24-hour counter at the 3 o'clock position.

A rugged and wild military watch.
Inspired by military watches, the "UC4 / QUATTRO" features a substantial silver stainless steel case. Despite its minimalist design, it gives off a rugged and powerful impression.

Event Information

Unimatic Pop-Up Event

• Event period: August 12th (Wed) - August 25th (Tue)
• Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
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Novelty information
During the promotional period, the first 20 customers who purchase a Unimatic "Classic Series" watch in-store will receive a genuine Unimatic "Tough Case."

Apply for MI Card Plus or MI Card Basic here.

Production by STUDIO ALTA

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 1st Floor, Promotions.
For inquiries via email, please click here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information