August is a season when there are more opportunities to enjoy golf, such as summer rounds, trips, and leisure activities.
DoubleEagle powered by ISETAN GOLF on the 2nd floor of Park City Isetan 5 at Isetan Shinjuku Store will be hosting a pop-up event to help you enjoy your summer golf life.

We'll be showcasing a variety of events, from gear and lifestyle golf wear to items perfect for relaxing at home, and even putter fitting sessions.

BEAXIS Pop-up Event Period: August 5th (Wed) - August 31st (Mon)

B-Axis, a gear brand originating in Japan, focuses on core balance and develops items that are easy to incorporate into everyday life. This pop-up store will primarily feature their golf line shoes, "BALANCE CORE TURF."

With a weight of approximately 530g per shoe, a low center of gravity design, and a patented insole, these shoes offer excellent stability and are recommended for use during rounds and practice sessions. In addition to shoes, the venue will also feature golf wear and accessories, showcasing the world of BeAxis. Please take this opportunity to come and see them.

YOLF GOLF Pop-up Event Period: August 5th (Wed) - August 31st (Mon)

JOLF Golf is a lifestyle golf brand born for the golfer of a new era, based on the concept of "You Only Roll For Golf." It features a worldview that fuses art and golf, and proposes a golf style that incorporates the essence of street culture and pop culture.

The collection features graphics by Korean artist Jay Flow. Its playful designs seamlessly blend art, street culture, and golf courses.

This pop-up store will showcase a wide range of products, from apparel to accessories such as bags, caps, and headcovers. Don't miss this opportunity to experience the world of Jölf Golf.

MEGURI Pop-up Event Period: Currently running until August 31st (Monday)

MEGURI is a Japanese sensory brand born from the concept of "redesigning the way we experience healing." The "MEGURI Mat & Pillow" uses "mineral core®," a special spike made from a unique blend of two types of natural minerals. It is also characterized by its design that pays attention to details such as scent and texture. The mat and pillow can be stored compactly, making them convenient to carry and store.

This pop-up store will showcase a wide range of products, including the "MEGURI Mat & Pillow," "MEGURI Hand Portable," "MEGURI Eye Mask," and "MEGURI Neck Pillow." Don't miss this opportunity to experience the world of MEGURI.

HIRO MATSUMOTO Putter Fitting Event: August 23rd (Sun) & August 24th (Mon)

Hiro Matsumoto is a brand that values craftsmanship and creates putters that cater to the individual needs of each golfer.

During this fitting session, we will suggest a putter that is tailored to you, taking into account your stroke characteristics, address position, and preferred feel.
On the day of the appointment, our craftsman will check your stance and stroke, and adjust the loft angle, lie angle, length, and balance. We will also guide you through the process to create a specification that suits your preferences, including neck shape, head type, and face milling.

This event will allow you to experience the appeal of custom-made putters and the craftsmanship of Hiromatsumoto. We encourage you to take this opportunity to participate.

Golf club trade-in service (permanent)

As your skills improve, you'll want to choose higher-spec gear. This is true not only for golf, but for all sports and leisure activities. In golf, as your score improves, your approach to the course changes, and you'll want clubs that offer greater control. The reality is that precise control cannot be fully compensated for by gear customization alone, so to make it easier to purchase new, higher-grade gear, DoubleEagle powered by ISETAN GOLF also buys back golf clubs.

■Applicable products: Golf clubs (woods, irons, wedges, putters)
■Purchase price: From 1,000 yen in increments of 1,000 yen. *We may refuse to purchase items with dents, cracks, or extreme stains.
■Payment method: Isetan gift certificates *Cash payments are not accepted.
■Appraisal time: Approximately 20 minutes for a full set. *Please bring identification documents (driver's license, My Number card, etc.).

Production by STUDIO ALTA

*For more details, please inquire at the store.
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact Double Eagle Powered by Isetan Golf, 2nd Floor, Park City Isetan 5, Isetan Shinjuku Store. Phone: 03-6380-5215 (direct line)
For inquiries via email, please click here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information