2026.08.04 update

SMYTHSON 2027 Diary Pre-Order Event [Isetan Shinjuku Store]

08.05 Tue -08.23 Sun
Isetan Shinjuku Men's Building 1F Leather goods

Smythson 2027 Diary Pre-order Event

From August 5th (Wed) to August 23rd (Sun), SMYTHSON will be holding a pre-order event for their signature diary at the Leather Goods section on the 1st floor of the Isetan Shinjuku Store, Men's Building .


Since the first pocket-sized Panama Diary was released in 1908, it has been meticulously crafted one by one in the UK using virtually the same methods. At our pre-order event, we will be showcasing a wide range of colors and materials, from the classic pocket size to the spacious desk size.
A diary is more than just a way to organize your schedule; it's a place to record sudden ideas, places and names you want to remember, and plans you haven't yet realized, making each page a special record. Take this opportunity to pick up a special diary for yourself.
*Items will be handed out sequentially starting from Wednesday, September 2nd.

[Pre-order bonus]
During the event, customers who order a diary will receive complimentary gold stamping.
We will create a book for you to cherish for years to come, incorporating your favorite initials or motifs.
- Under ¥19,800 (tax included): One initial or one motif - ¥19,800 or more (tax included): Two initials or one motif

*Please note that some products cannot be engraved due to their manufacturing process.

2027 Diary Collection

Smythson Pastegrain 2027 Wafer Weekly Diary

Pastegrain 2027 Wafer Weekly Diary
13,200 yen

The surprisingly compact Wayfarer Diary lets you check your schedule anytime, anywhere.

Smythson Pategrain 2027 Panama Weekly Diary

Pategrain 2027 Panama Weekly Diary
16,500 yen

The Panama Diary, created in 1908, is small, lightweight, and a signature item of SMYTHSON .

Smythson Pastegrain 2027 Panama Stars Weekly Diary

Pastegrain 2027 Panama Stars Weekly Diary
22,000 yen

A diary has been added to the popular Star series. The star is engraved using SMYTHSON 's signature technique.

Smythson Pastegrain 2027 Soho Weekly Diary

Pastegrain 2027 Soho Weekly Diary
45,100 yen

It's small enough to fit in a tote bag or briefcase, yet it can accommodate longer to-do lists.

Smythson Mara 2027 Soho Weekly Diary

Mara 2027 Soho Weekly Diary
51,700 yen

This is a beautiful Mara Soho Diary made of substantial crocodile-embossed leather.

Event Information
SMYTHSON 2027 Diary Pre-order Event
  • Event period: August 5th (Wed) - August 23rd (Sun)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Leather Goods

Apply for MI Card Plus or MI Card Basic here.

Production by STUDIO ALTA

*The image is for illustrative purposes only.
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 1st Floor, Leather Goods.
For inquiries via email, please click here.

Article provided by
Isetan Shinjuku Store | Mitsukoshi Isetan Store Information