From Wednesday, June 17th to Tuesday, July 7th, Isetan Shinjuku Store, Men's Building 1st Floor Promotion will host "THE EYEWEAR CLOSET," a pop-up event featuring a selection of eyewear for adults.

We introduce eight brands that adults can truly enjoy, including ayame, which has garnered overwhelming support since its debut for its meticulous craftsmanship and keen fashion sense; MM6 Maison Margiela, which caused a sensation with the release of its first-ever eyewear in its Spring/Summer 2026 collection; and JAPONISM, which is celebrating its 30th anniversary this year. Just like choosing clothes from your closet, why not find your favorite pair that will enhance your individuality?

Brands offered (8 brands in total)

・ayame ・MM6 Maison Margiela ・JAPONISM ・ic!berlin ・BOSTONCLUB ・Jacques Durand ・Retrosuperfuture ・MARNI

Brand Ambassador & Designer Appearance Schedule

During the event, brand specialists and designers will visit the store on a weekly basis to help customers find the perfect watch for them.
June 20th (Sat) & 21st (Sun), 12:00 PM - 6:00 PM: Toru Namura, Director of IC Berlin
June 22nd (Monday), 12:00 PM - 6:00 PM: Jacques Durand Domestic PR - Teruyuki Takemura
June 28th (Sun) 12:00 PM - 6:00 PM: Iris Master, Hana Mori
July 1st (Wed), 12:00 PM - 6:00 PM: Yosuke Nishizawa, Domestic PR, MM6 Maison Margiela Eyewear
July 4th (Sat) 12:00 PM - 6:00 PM: Hirofumi Kasashima, Chief Designer of Japonisme / Shozo Matsumoto, Manager of Boston Club Direct Store
*Please note that visits may be canceled or changed due to unforeseen circumstances. Also, staff may be absent at certain times. Thank you for your understanding.

ayame/Ayame
"OVO" col.DEMI
47,300 yen

This small, oval-shaped model embodies the vibe of the late 90s and early 2000s. The addition of a keyhole bridge to the minimalist design prevents it from looking stretched out and gives the whole piece a refined look.

iris
"GOLDON" col. EMERALD
47,300 yen

These glasses feature a slightly upturned browline and a distinctive bridge. The rounded rivets are not merely decorative but are actually crimped, demonstrating a commitment to classic details.

MM6 Maison Margiela
"Lunettes1" col.NOIR 9MP
42,900 yen

These wrap-around sunglasses feature a sculptural front and an integrated bridge. The wide temples are adorned with MM6's "Numeric" logo, adding a distinctive design accent.

JAPONISM
"JN689" col.03
57,200 yen

With the theme of "Unleash Your Vision," this high-curve model expands your field of vision and changes the way you see the world. Based on the Carlton type, this one-point design creates a simple yet sophisticated atmosphere.

Japonisme "JS182" col.03S
49,500 yen

The substantial volume and slender front, combined with the soft impression of the oval shape, elevate the design to one that embodies both ruggedness and elegance. Faceted cuts on the front create depth and a three-dimensional effect, giving the entire frame a sense of depth.

BOSTONCLUB
"PHILIP" col.4
42,900 yen

The design is appealing because it incorporates traditional elements such as record rims, horseshoe-shaped bridges, and engraved temples. Despite having an inner rim structure, the metal rim is visible from the front, giving it a unique and modern feel.

ic! berlin "CHARLIE" col.GUNMETAL
70,400 yen

These square sunglasses embody the distinctive style of ic! berlin, with a sharp, sporty look that suits anyone. They are a timeless classic that transcends trends.

ic! berlin "WILHELM" col. HARBOUR BLUE
82,500 yen

Featuring the brand's iconic sheet metal material and screwless hinges, these glasses achieve an ultra-lightweight design. Their innovative mechanism and cool, streamlined round lens shape give them a classic and sophisticated look.

Apply for MI Card Plus or MI Card Basic here.

Production by STUDIO ALTA

*Event information has been updated. Updated June 19th (Fri)
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact the Eyewear Salon on the 7th floor of the main building of Isetan Shinjuku Store. Tel: 03-3356-3990 (direct line)
For inquiries via email, please click here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information