GRAND SEIKO, a leading luxury watch brand representing Japan, will be holding "The Spirit of Japanese Craftsmanship" at The Stage on the 1st floor of the main building of Isetan Shinjuku from Wednesday, July 15th to Tuesday, July 21st.

This event will feature the unveiling of the Isetan Shinjuku store-exclusive model, which attracts considerable attention every year, as well as a focus on the "Evolution 9 Collection," which fuses the essence of Grand Seiko with Japanese aesthetics at a high level.
The area expresses the harmony of two contrasting beauty inherent in Japanese craftsmanship. Please come and experience this special space where skill and spirit, light and shadow, nature and emotion beautifully intersect.

ISETAN SHINJUKU 2026 LIMITED EDITION

"Sports Collection Isetan Shinjuku Store 2026 Limited Edition Model SBGE317"
979,000 yen
Stainless steel case: 40.5mm diameter / approximately 72-hour power reserve / 20 ATM water resistance / Spring Drive automatic winding *Depending on the crowd situation, numbered tickets may be distributed for entry to the "Isetan Shinjuku Store 2026 Limited Edition Model".
*Only one numbered ticket will be distributed per person.

This Isetan Shinjuku 2026 limited edition model features a dial that captures the vibrant sky covering the streets of Shinjuku and the straight lines of the window grilles on its towering buildings. The bezel is made of zirconia ceramic, which has excellent scratch resistance, ensuring that the material's natural beauty and luster are preserved for a long time.

Furthermore, this timepiece boasts high durability and beauty from its exterior to its movement, thanks to its screw-down crown and screw-back case that enable 20 ATM water resistance, as well as its Spring Drive movement, which is said to be resistant to temperature changes and shocks.

Spring Drive UFA Ushio 300 Diver

In 2025, Grand Seiko introduced the Spring Drive UFA (Ultra Fine Accuracy) "Caliber 9RB2," which achieved an extremely high accuracy of ±20 seconds per year for a spring-driven wristwatch. The movement installed in this model is the "Caliber 9RB1," which is based on the "Caliber 9RB2" but has been modified to be more compact by omitting the date display and placing the power reserve indicator on the dial. Named "Ushio 300" after the dynamic currents surrounding Japan, an island nation, the green dial reflects the clarity of the shallow waters of a clear sea.

Hand-wound mechanical high-beat 36000 80 Hours

This 10-beat hand-wound mechanical watch is based on the "Evolution 9 Style," a unique design language that fuses the essence of Grand Seiko with Japanese aesthetics at a high level. The navy dial represents the bark of a birch tree illuminated by moonlight. The stainless steel case is slim at 9.95mm thick, and the clean indices, bezel, and lug width give it a delicate and elegant presence befitting a Grand Seiko dress watch. The movement is equipped with the "Caliber 9SA4," which boasts a high oscillation frequency of 10 vibrations per second for stable accuracy and a long power reserve of approximately 80 hours when fully wound.

A quartz model featuring a "snow white pattern" on the dial that captures the delicate beauty of a snowy surface.

From the "Shinshu Time Craftsman Workshop," where Grand Seiko's quartz models are manufactured, one can see the Hodaka mountain range, and in winter, one can witness the wind-sculpted patterns etched into the untouched snowfields. This small 33mm case model features a "snow white pattern" that expresses these aesthetically pleasing "wind-snow patterns," capturing the pure white winter landscape on the dial. The dial incorporates a special silver plating process, creating a delicate texture without using white paint. The vibrant blue of the blued steel second hand shines as a striking accent against the pure white dial.

Production by STUDIO ALTA

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Main Building, 5th Floor, Watches/Grand Seiko. Click here for email inquiries.