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2026.06.18 update

Learn how to fold a pocket square in a casual style with the "Puffed Crush" technique! | [Watch a short video] Style "HOW TO" from Men's Department Store Staff

Are you familiar with the official Instagram account for Isetan Shinjuku Store, Men's Building ?
From accounts in each category, we share a wide range of topics, including event information, the latest recommended items, and helpful styling tips.

This article explains the "puffed crush" method of folding a pocket square, which is perfect for casual styles! Isetan Men's Net has carefully selected "trendy topics " from ISETAN MEN'S Store and " style 'HOW TO'" articles that are useful for men's style, and that can be read quickly in short video format .


This time, we're presenting a series of articles from Men's Attendant account @isetanmens_attendant , featuring Kazuki Iwami, top category specialist at the Shinjuku store, on "How to Fold a Pocket Square." In this third installment, we'll explain how to fold a pocket square in the "puffed crush" style, which is recommended for casual occasions.

#IsetanShinjuku #isetanmens #mensfashion #pocketsquare

Commentator: Kazuki Iwami

Isetan Shinjuku Store, Men's Building Men's Attendant
Joined Isetan Co., Ltd. in 2009. Worked as a sales staff member for men's tailored clothing at Isetan Shinjuku Store, Men's Building for approximately 10 years. Subsequently, became a " Men's Attendant ," providing guidance across floors throughout Isetan Shinjuku Store, Men's Building role she holds to this day. Holds numerous qualifications, including a Level 2 Customer Service and Sales Skills Certification, Image Consultant, Color Analyst, and Junior Skeletal Style Advisor.
 

Book Men's Attendant appointment here | Isetan Men's Meet Ism

A stylist at Isetan Shinjuku Store, Men's Building who holds professional qualifications in personal color analysis and body shape analysis®, will propose a "suitable styling" that enhances your charm based on the diagnostic results. ▶ Learn more here

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ISETAN MEN'S ATTENDANT
@isetanmens_attendant
We provide information about Isetan Men's attendant services, as well as personal color analysis, men's body type style analysis®, and personal consulting services called "Meet Ism."


Production by STUDIO ALTA


*The information in this article is current as of the publication date. The information may be revised or changed without notice.

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