TWOFACE, created by the creative unit "KIGI," is characterized by its dual nature, creating different impressions when viewed from the front and side.
From July 29th (Wed) to August 11th (Tue/Holiday), a pop-up event will be held at Isetan Shinjuku Store, Men's Building 1F Promotion area, where we will showcase a wide range of products that will allow you to experience the brand's world, including the new "Square Aviator" and "Crown Panto" models to be released in April 2026.

This pop-up store will feature the pre-sale of the "Boston" frame in a tortoiseshell pattern.
The classic mottled pattern of brown, yellow, and black blends well with the skin and is easy to coordinate with any outfit. The sharp, sophisticated metallic texture unique to titanium and the soft look of the tortoiseshell pattern are in perfect balance, creating eyes that are both intelligent and approachable.
In addition, a wide variety of items with carefully designed packaging will be available, including Two Face original lens cleaning cloths, new large-format lens cleaning cloths, and lens holders.
Please come and see our collection, which is crafted with meticulous attention to materials and details, for yourself.

ABOUT｜TWOFACE

The eyewear brand Two Face offers a unique look where the impression of how the glasses look when worn changes depending on whether you view them from the front or the side.
The front features a line design that showcases the edges of the metal sheet used for the frame. The sides feature a surface design that emphasizes the 6mm width of the frame. To bring out the materiality of the metal sheet, techniques such as "folding" and "bending" have been kept to a minimum, resulting in a simple design. When viewed from the front, it has a clean look, while when viewed from the side, the rugged materiality brings out a distinctive character; this duality is the defining feature of this eyewear.
Furthermore, the lens shape, which was inevitably created by meticulously maintaining a horizontal-to-vertical relationship between the frame and the temples, is another distinctive feature of this product. Please take a look at this somewhat unusual eyewear, TooFace, which possesses both a "sleek" and a "rugged" aesthetic.

Concept making, branding, and creative direction.
KIGI

A creative unit formed by creative director Ryosuke Uehara and art director Yoshie Watanabe.
In addition to art direction for companies and brands, I handle design content for product brand KIKOF and fashion brand CACUMA, which is associated with the website "Hobonichi Itoi Shinbun." I also create personal works as a private project, exploring new ways of creation with my free-thinking and expressive abilities, without being bound by genre.