From Wednesday, May 27th to Tuesday, June 9th, DITA, a luxury eyewear brand from Los Angeles, will be holding a limited-time pop-up event at Isetan Shinjuku Store, Men's Building 1st floor promotion area.
The venue will feature a wide range of products, primarily focusing on the new Spring/Summer 2026 collection, as well as iconic classic frames and new colors from popular series.

This event will showcase the new Spring/Summer 2026 collection. The highlight is the new "HYPERLUX" series, a collection that further enhances DITA's signature meticulous craftsmanship and its presence as luxury eyewear.
The lineup also includes the latest addition to the brand's signature "MACH" series, "MACH-NINE," as well as the new "ARTOA.X" line and new colors for popular models "MACH-SIX" and "WAYLUN."
Introducing DITA's latest collection, a high-level fusion of technology and design.
Take this opportunity to experience the world of DITA, where innovative design and Japanese craftsmanship come alive, at our stores.
*This event is for the sale of sunglasses and eyeglass frames only. For repairs or lens replacements, please bring your items to a DITA directly managed store.

ABOUT｜DITA

For over 30 years, DITA has led the world of eyewear by fusing innovative design with Japanese craftsmanship. Its exceptional quality and unique style have garnered immense support from many celebrities, artists, and athletes.

"HYPERLUX-1000"
173,800 yen

"MACH-NINE"
192,500 yen

"ARTOA.27X"
86,900 yen

"ARTOA.79X"
86,900 yen

"MACH-SIX"
159,500 yen

"ELIUX"
89,100 yen

"HYPERLUX-3000"
165,000 yen

"WAYLUN"
84,700 yen

Apply for MI Card Plus or MI Card Basic here.

Production by STUDIO ALTA

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 1st Floor, Jewelry Department.
For inquiries via email, please click here.

Article provided by
Isetan Shinjuku Store | Mitsukoshi Isetan Store Information