Three European sneaker brands recommended by Isetan Shinjuku Men's Store! | "Adults' Field Trip" GUIDE by ISETAN MITSUKOSHI


This edition of "Adults' Field Trip" focuses on the "European Classy Sneakers" featured at the "World Sneaker Market," currently being held at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes, from April 29th (Wednesday, public holiday). GUIDE crew members Tsuchiya, Okada, and Tashiro, along with navigator Ikeuchi (Assistant Buyer for Men's Shoes), will try on three of the most noteworthy pairs at the event.



Characters appearing in this episode: [GUIDE Crew]
OKADA/Okada = GUIDE's big brother who enjoys both "clothes" and "camping".
TSUCHIYA/Tsuchiya = Editor-in-Chief of GUIDE, who enjoys the mainstream of various genres.
TASHIRO = A senior member of the community who grew up in downtown Tokyo and loves saunas.

[Navigator]
Keisuke Ikeuchi = Assistant Buyer for Men's Shoes at Isetan Shinjuku Store, Men's Building

Check out these European-style, sophisticated sneakers!

These classy sneakers, crafted by brands with strong ties to Europe in production and design, primarily based in Europe, are made with high-quality materials and meticulous attention to detail. With their superior quality and refined appearance, these shoes elevate any adult's style. We've selected a pair that perfectly suits the personalities of our three crew members. Now, let's explore the comfort and appeal of each pair.

Tsuchiya: "Black court-style sneakers that you can't go wrong with."
AUTRY “MEDALIST LOW MAN SG16 SOLIDGOAT”


Navigator Ikeuchi chose the all-black Autoly "MEDALIST" for Tsuchiya, who enjoys classic style. The tonal design features the same color upper and sole, with slightly grayed shoelaces providing a subtle accent. Derived from 1980s tennis shoes, these are "court-style sneakers" with a flat sole. Supple goat leather softly envelops the foot. Although an American brand, it has now been restructured with Italian capital, resulting in a minimalist and elegant appearance.

Ikeuchi: They don't look too sporty compared to running shoes, and can be worn in a dressy style. Because they're made of goat leather, they mold well to your feet.



Tsuchiya: I usually wear denim, but these slacks I'm wearing today don't feel out of place either. I can feel the softness from the moment I put them on.

Ikeuchi: Overseas, it's often paired with a matching set, while in Japan, many people wear it with loose-fitting pants. The wide range of styles it can be paired with is one of the reasons for its popularity.

Tsuchiya: The subtle design of the logo is exquisite. I like how it blends in naturally. These are black sneakers that adults can easily wear every day.

Okada: "British sneakers with a sophisticated feel"
GORAL " THE ROMA"


Okada chose "THE ROMA" from GORAL , a British brand founded in the 1930s. It has a German trainer-like appearance and a calm, monochromatic brown color scheme. The upper is unlined, making it light and flexible to wear. The sole is thin and the last is sleek, making it a dressy, adult shoe despite being a sneaker.

Ikeuchi: The brown single-tone design blends easily with any outfit. Because it's unlined, it's incredibly soft and lightweight, making it very comfortable to wear.


Okada:
The moment I put them on, I could feel how soft the leather was. They look heavy, but they're surprisingly light, and they pleasantly surprised me.

Ikeuchi: The design makes the most of the "surface" of the leather, giving it a leather shoe-like feel. It's a design that even those who prefer leather shoes can easily incorporate into their wardrobe, so it's also recommended for people who don't often wear sneakers.

Tashiro: "These Parisian sneakers feature a slim silhouette that really stands out."
BELLEDONNE "B7"


The navigator chose the "B7" from BELLEDONNE , a Paris-based brand founded in 2018. Manufactured in Portugal, it features a narrow silhouette based on the design of soccer shoes. The upper is a combination of suede and smooth leather in the same color, and the white lining adds a light and sporty touch. With a German trainer-style sole and cup insole, it has a clean look while also providing cushioning and comfortable wear.

Ikeuchi: The design is derived from soccer shoes, and it has a minimalist feel that is typical of French style. It features a combination of different materials in the same color and a narrow silhouette.


Tashiro: These are the complete opposite of the sneakers I'm wearing today; they have a really clean silhouette. The white lining really makes them look light and airy.

Ikeuchi: It has a sophisticated, mature feel, so it goes well with shirts, jackets, and even French workwear styles.

Tashiro: The cup insole provides cushioning, so it seems like it will fit well, be comfortable to wear, and be less tiring.

Looking for sophisticated sneakers that evoke a European feel.

In this "Adult Field Trip," we focused on three European classy sneakers from Autry, GORAL , BELLEDONNE . They all share a common thread: the use of high-quality materials, a balanced design, and a presence that blends naturally into any outfit. We were able to rediscover the appeal of "adult footwear" that is different from sporty sneakers.


Isetan Shinjuku Store, Men's Building B1F, Men's Shoes is currently hosting the "World Sneaker Market," bringing together sneaker brands from around the world. A wide variety of sneakers, including new Spring/Summer 2026 releases, are on display. This is a great opportunity to compare the unique characteristics of each country's brands, from Japanese to European. Enjoy trying them on and find the perfect "adult sneaker" for you.

[Related Articles]
► "World Sneaker Market" | Elevate your style with a wide selection of high-quality sneakers from around the world.

Event Information
World Sneaker Market
  • Event period: 4
  • Venue: Isetan Shinjuku Store, Men's Building B1F, Men's Shoes

For more details, click here! [Full video]
" Isetan Shinjuku Store, Men's Building recommends 3 European sneakers!"

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This is Mitsukoshi Isetan's owned video media, which develops adult men's fashion projects with the theme of "enjoying fashion."

*The information in this article is current as of May 1, 2026, the release date of the main video. Product information may be revised or changed without notice.

Production: STUDIO ALTA


*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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