EVENT
2026.05.11 update

Bag brand Naoto Sato introduces new shoulder bags! Order event also being held at Isetan Shinjuku Store.

05.13 Wed -06.02 Tue
Isetan Shinjuku Men's Building B1F bag
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NAOTO SATOH, who creates avant-garde and elegant bags based on the themes of continuous beauty and three-dimensionality, will be holding a pop-up shop at Isetan Shinjuku Store, Men's Building , B1F, Bags section from May 13th (Wed) to June 2nd (Tue).
Naoto Sato has been developing neoprene bags for over 30 years, and recently succeeded in laminating leather onto neoprene, creating lightweight, three-dimensional bag items using wetsuit-style stitching that eliminates lining and seam allowances.


Naoto Sato Pop-up
This event will focus on showcasing a new series that includes brighter colors in its lineup. We will have a wide selection of items available, including the new "Access" shoulder bag and the "Quattro Petit" from the popular "Quattro" series, which features pleats.
Naoto Sato Terminal

Terminal
34,100 yen

This shoulder bag features an exterior pocket, allowing you to compactly store small items such as your wallet and cell phone.

Naoto Sato Quattro Petit

Quattro Petit
38,500 yen

This tote bag features a distinctive shape with four tucks and offers ample storage space.

Naoto Sato Quattro
Naoto Sato Quattro

Quattro
56,100 yen

This tote bag has a well-balanced size and is recommended for both men and women.

Naoto Sato Owner's Bag M

Owner's Bag M
57,200 yen

This 2-way bag features metal clasps on both ends, creating a distinctive silhouette when fastened.

Order Details

□Dates: May 16th (Sat), 17th (Sun), 23rd (Sat), 24th (Sun), 30th (Sat), 31st (Sun)
□ Number of styles: 14 types □ Materials: 27 types □ Colors: 27 colors □ Price: From ¥14,300 (tax included)
□Delivery: Approximately 40 days later

Event Information
Naoto Sato Pop-up
  • Event period: May 13th (Wed) - June 2nd (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building B1F (Bags)
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During the promotional period, the first 20 customers who purchase Naoto Sato products totaling 38,500 yen or more will receive an original coin case.
Production by STUDIO ALTA

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building , B1F, Bags.
For inquiries via email, please click here.
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