SATO Eyewear is an up-and-coming French eyewear brand founded in 2022 in collaboration with Kevin Godard-Elbaz, and featuring Japanese designer Eque, who has gained diverse experience overseas and is active with his eponymous brand Eque.M. Inspired by the unique aesthetics of the 1990s, SATO Eyewear develops contemporary eyewear that reinterprets past concepts with structured lines, a decadent and anti-establishment spirit, and a wild yet sophisticated spirit. The brand name "SATO" has multiple layers of meaning, one of which is an acronym for the French phrase "Sans Art, le Talent est Oublié" (Without art, talent is forgotten), representing the brand's philosophy. Each eyewear collection, designed from unique inspiration, is manufactured in Sabae City, Fukui Prefecture, pursuing the highest quality and attention to detail, with each frame being created by skilled craftsmen. This is because the brand's philosophy is that sunglasses are not merely accessories, but rather jewelry that can be cherished for a long time. Each frame has a predetermined production run, and the inclusion of a serial number gives it special significance as a limited-edition item.
Furthermore, all models are made in Japan, breathing life into intricate designs and elevating them into works of art through the unparalleled craftsmanship of eyewear artisans, expressing an homage to Japan. The name "Sato" is derived from "Sato," a common yet prestigious surname. Through Sato Eyewear, the two countries with the most thriving eyewear production industries intersect across time and borders, creating new value that is delivered to us.