GOOD PEOPLE GOOD STITCHING GOOD PRODUCT , born from the factory Marucho, established in 1954, will be holding a promotion at Isetan Shinjuku Store, Men's Building B1F, in the underwear, socks, and nightwear section from March 25th (Wed) to April 7th (Tue).

GOOD PEOPLE GOOD STITCHING GOOD PRODUCT embraces the concept of "Future Crafts in Maison," blending the craftsmanship of skilled artisans with technological innovation to create products that offer a fresh perspective.
This pop-up focuses on the brand's core staple products. Using original sewing machines, the garments feature a sewing technique that minimizes seam allowances, resulting in exceptional lightness and a comfortable, stress-free feel against the skin, even in basic pieces.

Experience the superior quality that you'll immediately notice and the comfort that will make you want to come back again and again.
Additionally, this promotion will include the pre-sale of new items from the 2026 Autumn/Winter collection.
*General sales will begin in mid-August 2026.

GOOD PEOPLE GOOD STITCHING GOOD PRODUCT 's signature 100% cotton, high-gauge smooth fabric features a special napping process in water, resulting in a soft and supple texture that feels like a baby's skin.
By using a special sewing machine (Mlock®) and minimizing the seam allowances required when sewing, we bring out 100% of the material's quality. This results in a beautiful appearance, minimizes direct contact with the skin, and prioritizes lightness and comfort.
This is a must-have staple T-shirt that works well on its own or as an inner layer.



Dolman-sleeve, short-sleeve pullover polo shirts and crew-neck short-sleeve pullover tees made from wool Balancer Circular® fabric.

Balancer Circular® is a unique fabric made in Japan using one of only a few rare knitting machines. It's a jersey material that feels almost like a woven fabric. It maintains the elasticity characteristic of jersey while being resistant to deformation and wrinkles.
The wool yarn is twisted further and finished to a dry touch, resulting in a fabric that doesn't cling to the skin and provides a refreshing feel.
Using a special sewing machine (Mcover®), the seam allowances required for sewing are wrapped around the fabric during construction, resulting in a beautiful finish on both the front and back. To bring out 100% of the material's quality, the amount of fabric that directly touches the skin is minimized, prioritizing comfort. With beautiful and delicate stitching and seams reminiscent of linking becoming part of the design, this knit item is a new offering from GOOD PEOPLE GOOD STITCHING GOOD PRODUCT .

By using organic long-staple cotton and yarn of an exquisite thickness of 48/2 count, this garment achieves a comfortable weight and light texture suitable for thermal wear. It also features a soft, gentle feel against the skin due to the low pilling and loosely twisted yarn. Using a special sewing machine (Mcross®), the seam allowances are sewn in a cross pattern, pursuing the design, beauty, and lightweight comfort characteristic of GOOD PEOPLE GOOD STITCHING GOOD PRODUCT 's sewing techniques. The beautifully delicate cross-stitching, sewn as part of the design, is a detail unique to GOOD PEOPLE GOOD STITCHING GOOD PRODUCT, where sewing itself is considered an integral part of the design.