The bag brand POTR will be holding a promotion from Wednesday, March 18th to Tuesday, March 31st at Isetan Shinjuku Store, Men's Building 1st floor, featuring a wide range of products from standard items to collaborative items.

POTR is a brand born from Yoshida & Co., Ltd., which remains committed to "Made in Japan," with the message, "One stitch for Life. – A single stitch connects people and their lives."
Leveraging our years of experience in manufacturing, we propose products that enrich daily life while catering to diverse lifestyles.

During the event, in addition to POTR 's popular standard series, we will be showcasing items that are usually only available at a limited number of stores, with different items featured each day. We also plan to restock and offer collaboration items such as the already sold-out "G-SHOCK × POTR DW-5600" and "HYSTERIC GLAMOUR × POTR," as well as 90th-anniversary commemorative items.

This is a special opportunity to see a collection of items that you don't usually come across.
Please take this opportunity to stop by.

*Some products have different release dates.
►Click here for information on how to purchase each series.

Series Lineup

G-SHOCK × POTR

*Sales are scheduled to begin on Saturday, March 21st.

This collaboration item is based on the "DW-5600UE-1JF," a classic G-SHOCK model that inherits the DNA of the original DW-5000. It features the iconic octagon bezel and square display design, accented with turquoise blue, a symbol of POTR , and boasts special details such as the POTR logo that appears when the backlight is activated, a smiley face engraving on the case back, and a logo-embossed strap.

G-SHOCK x POTR DW-5600
25,300 yen

HYSTERIC GLAMOUR × POTR

This special collection features designs created by HYSTERIC GLAMOUR specifically for their collaboration with POTR , rendered in an original high-density polyester jacquard fabric. The monochrome all-over pattern is combined with a turquoise blue interior, and is characterized by the three-dimensional effect and precision achieved through Japanese craftsmanship.

HYSTERIC GLAMOR x POTR DAYPACK
69,300 yen

HYSTERIC GLAMOR x POTR TOTE BAG
39,600 yen

HYSTERIC GLAMOR x POTR ROLL BAG
44,000 yen

HYSTERIC GLAMOR x POTR SHOULDER BAG
41,800 yen

HYSTERIC GLAMOR x POTR LONG WALLET
39,600 yen

HYSTERIC GLAMOR x POTR WALLET
26,400 yen

RIDE BLACK

To commemorate its 90th anniversary, POTR 's popular "RIDE" series is now available in a limited edition BLACK color. This special edition combines a functional design focused on ease of use while traveling with clear black fabric and silver hardware, and comes with a 90th-anniversary limited edition tag and an original drawstring bag.

RIDE MESSENGER BAG
69,300 yen

RIDE SHOULDER BAG
50,600 yen

RIDE ROLL BAG
39,600 yen

RIDE DAYPACK
78,100 yen

RIDE WAIST BAG
55,000 yen

RIDE 2WAY TOTE BAG (L)
63,800 yen

RIDE 2WAY TOTE BAG
55,000 yen

DAIWA × POTR

This collection strikes a perfect balance between the ideal size for everyday use and practicality for fishing. Based on Yoshida & Co. items, it incorporates details that are useful in fishing situations, such as a pocket that can accommodate a standard DAIWA lure case and loop-shaped nylon tape.

DAIWA x POTR DAYPACK
57,200 yen

DAIWA x POTR DAYPACK
57,200 yen

DAIWA x POTR TOTE BAG
53,900 yen

DAIWA x POTR TOTE BAG
53,900 yen

DAIWA x POTR SHOULDER BAG
42,900 yen

DAIWA x POTR SHOULDER BAG
42,900 yen