The anonymous production team ÈTAT will be holding a promotion at Isetan Shinjuku Store, Men's Building 6th floor, Men's Creators from January 7th (Wed) to January 13th (Tue), 2026. They will be showcasing their full Spring/Summer 2026 collection.

In 2026, ETA will introduce new seasonal items such as marble-washed Oxford jeans and shot-processed "Common Jackets," as well as "Loft Back Jeans," inspired by the street scenes of Paris and Antwerp in the late 1990s. ETA's basic denim fabric is woven as a light-hand twill, and its greatest feature is its soft drape.
Furthermore, the collection will feature products made from classic corduroy fabric woven with soft rayon threads, as well as silk jeans. These are not jeans for hard labor, but rather designed to blend seamlessly into the modern urban landscape and atmosphere, respecting the role of jeans in the past while proposing a new way of being jeans.

Also being released at the same time is the "Type700 Working Cut T-Shirt," a crew neck T-shirt originally created as workwear that anyone could buy in supermarkets around the world. By adjusting the size and cut and carefully brushing the surface, it is an ETA original item created with the intention of giving it a new role in the modern era.
Please come and experience the world of ETA in our store.

ABOUT｜ÈTAT

Every ETA product is meticulously sewn and finished by skilled artisans. Anonymity is highly valued in all aspects of ETA, from design and production teams to management. This is based on ETA's belief that national borders, gender, and the celebrities or communities that make up the brand should not be overly significant, and that the brand's philosophy and products should be the main focus. ETA values the context and stories behind each product above all else. ETA expresses its minimalist philosophy by imbuing diverse styles, such as work clothes, uniforms, and regional costumes from Asia and the West, with personal backgrounds and meanings.