The "Forever ever" project, which proposes items that can be loved for a long time across generations, will be remaking vintage clothing and fabric scraps into Daruma dolls, which will be sold at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence from December 26th (Fri) to January 13th, 2026 (Tue).

Based on Imai Daruma, a traditional Daruma doll brand from Takasaki, this remade Daruma doll was carefully crafted by artisans in Japan in collaboration with Mikazuki Shoten, a coffee stand on Naoshima Island.
During this period, we will be showcasing items in a variety of materials, including indigo denim, camouflage, checked flannel, corduroy, black denim, and chinos.

33,000 yen

59,400 yen

55,000 yen

59,400 yen

55,000 yen

In addition to new products, this promotion will feature collaboration daruma dolls with SWJP, a Japanese fashion brand created by Sean Wotherspoon, a vintage collector and artist based in LA, and creative director Uchi, as well as daruma dolls made with Kurume Kasuri fabric, which is designated as an important intangible cultural property.

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