MooRER , an Italian brand that offers luxury wear centered on high-quality down, will be holding a pop-up event at Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage from December 27th (Sat) to January 6th, 2026 (Tue).

This pop-up store will feature many popular models, including the long-loved iconic "Ciro," as well as "Albini," "Brett," and "Fire." It will be an event where you can fully enjoy the world of MooRER . In addition, two models that use checked wool fabric for the outer material, which are only available at select stores in Japan, will be available in two easy-to-wear color lineups each: "Albini" in navy and light gray, and "Fazio" in navy and brown.

View MooRER products at the Mitsukoshi Isetan online store.

ABOUT｜MooRER

MooRER is a luxury apparel brand founded in Verona, Italy in 2006 by Moreno Facchincani, who inherited his family's down jacket manufacturing business. Starting with down wear, this Verona-based luxury apparel brand uses goose down with a high fill power, achieving both lightness and high heat retention. All products are sewn in Italy, and even buttons and zippers are custom-made, demonstrating meticulous attention to detail to create high-quality products that combine design, functionality, and practicality. In addition to its flagship store in Milan, Italy, MooRER has stores in Rome, Garda, Cortina d'Ampezzo (scheduled to host the Olympics), Tokyo, Belgium, the Czech Republic, Ukraine, and other locations. In 2026, the brand plans to open its first store in the United States in Manhattan, New York.