Founded in Japan in 1952, Phenix is a skiwear brand that has consistently led the winter sports scene by constantly innovating, such as being one of the first to adopt nylon material. Building on the technology cultivated over more than 70 years, they have launched a new collection line, PHENIX, that pursues fashionability.
To commemorate the announcement, a pop-up store will be held at Isetan Shinjuku Store, Men's Building 6th floor, Men's Creators, from Wednesday, November 5th to Tuesday, November 11th.

The concept is "FROM SNOW MOUNTAIN TO THE STREETS - Bringing ideas cultivated in snowy mountains to the city."
This collection incorporates "WINDSTOPPER® PRODUCTS by GORE-TEX LABS," which offers excellent windproof and highly breathable properties, as well as phenix's proprietary material that is thin yet boasts high water pressure resistance and breathability. While inheriting the advanced materials and specialized techniques essential for ski wear, it also incorporates innovative designs by Mr. Genma. The combination of different materials and new cutting techniques merge to propose a new style where sports and fashion coexist.
Furthermore, the collaboration collection features Takahiro Miyashita, one of Japan's leading designers, and presents PHENIX by TKMT. It proposes a design philosophy of duality, reinterpreting Joseph Beuys' fishing vest.
Combining functionality and aesthetic design, PHENIX's latest collection embodies the brand's innovative spirit and represents a new challenge.
Please take this opportunity to come and see it in our store.

Apply for MI Card Plus or MI Card Basic here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information