2025.11.19 update

Bring cashmere into your everyday life. A shop offering high-quality winter everyday wear, including Cash & Barba, designed by Shunsuke Ishikawa, has opened! | THE WINTER ESSENTIALS

Amid growing interest in sophisticated everyday wear and reliable quality, Isetan Shinjuku Store, Men's Building 1F Promotion is hosting a limited-time pop-up shop, "THE WINTER ESSENTIALS." Part I will feature knitwear and sweatshirts, while Part II will showcase a selection of essential items for enjoying a luxurious winter experience, including scarves and gloves, perfect for gifts.

THE WINTER ESSENTIALS
PART I


In "Part I," from Wednesday, November 26th to Tuesday, December 9th, designer Shunsuke Ishikawa will be showcasing a wide range of essential items on a weekly basis, focusing on Cash & Barba, the brand he launched for the Fall/Winter 2024-2025 season, as well as Japanese factory brands and high-quality materials, primarily cashmere.

Event Information
THE WINTER ESSENTIALS PART I
  • Event period: November 26th (Wed) - December 9th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion

Brand lineup

Week 1: November 26th (Wednesday) – December 2nd (Tuesday)

Cash & Barba
PICEA
・OLU NATURAL BASIC
・THIS IS A SWEATER.
・UMEDA/Umeda
・WRAPINKNOT wool wear
BATONER

2nd week: December 3rd (Wednesday) - December 9th (Tuesday)
Cash & Barba
PICEA
・OLU NATURAL BASIC
・KUCHI DESIGN
・BATONER/Batoner …etc

[Preview]: December 10th (Wed) - January 13th, 2026 (Tue)
・THE WINTER ESSENTIALS PART Ⅱ

Cash and Barba
November 26th (Wednesday) - December 9th (Tuesday)

We will be hosting a pop-up event for cash & barba, a brand that creates daily wear using cashmere and high-quality cotton, designed by Shunsuke Ishikawa, the designer of MARKAWARE.

Click here for details

Picea
From Wednesday, November 26th

ABOUT|PICEA

PICEA is a knitwear brand that uses high-quality baby cashmere from Inner Mongolia.
To protect the local environment, which is facing desertification, we personally planted trees and named our brand after the trees we grew.
With a consistent production system encompassing wool processing, spinning, dyeing, and knitting, we achieve both a sustainable environment and supreme comfort.
"NEW POSSIBILITIES FOR CASHMERE" We are pursuing new possibilities for cashmere.

Picea "Shirt"
82,500 yen
PICEA "14GG S/S Tee"
51,150 yen
PICEA "12GG L/S Tee"
52,800 yen
PICEA Top: "L/S Polo" ¥96,800 Bottom: "Jog Pants" ¥91,300

All Natural Basic
November 26th (Wednesday) - December 9th (Tuesday)

ABOUT | OLU NATURAL BASIC
All Natural Basic is a brand of stoles and apparel that primarily uses undyed cashmere, known for its softness, lightness, and warmth. Seeking universal value in natural colors, the brand proposes creating products that can be loved by people of all genders.

All-natural basic "Thistle brushed wavy petite scarf"
16,500 yen
All-natural basic "Four-sided tassel knit stole"
49,500 yen
All Natural Basic "Turtleneck Sweater"
60,500 yen
All-natural basic "Thistle brushed wavy stole"
60,500 yen

This is a sweater
November 26th (Wednesday) - December 2nd (Tuesday)

ABOUT | THIS IS A SWEATER.

This is a sweater is a knit factory brand that continues to explore the possibilities of knit fabric creation while asking the question, "What is a sweater?" We propose sweaters that will be loved for 10, 20 years, or even across generations, sweaters that are new yet possess timeless value.

This is a sweater. "A1: A SWEATER IS ORDINARY."
35,200 yen
This is a sweater "A2: A SWEATER IS LOVE."
59,400 yen
This is a sweater. "A3: A SWEATER IS FOR EVERYDAY."
45,100 yen
This is a sweater. "A4: A SWEATER IS COLOR."
71,500 yen

Umeda
November 26th (Wednesday) - December 2nd (Tuesday)

ABOUT|UMEDA

UMEDA was born as the flagship brand of UMEDA Knit, a knit factory established in Gosen City, Niigata Prefecture in 1961. Dedicated to the art of creation, UMEDA has arrived at the development of knitwear based on the concept of "10-year knit." The exhilaration you feel when you hold it in your hands, the sense of quality that warms your heart a little each time you wear it, the timeless design, and the simple shape that is easy to match. Please take a look at the knitwear that makes you feel the "joy of wearing" it, including the materials, washing, design, pattern, sewing method, and even repair consultations.

UMEDA
"16GG CREW NECK PULLOVER" (MOCHA)
35,200 yen
UMEDA
"12GG HIGHNECK PULLOVER" (BLACK)
39,600 yen
UMEDA
"7GG V NECK CARDIGAN" (GREY)
42,900 yen
UMEDA
"12GG V NECK CARDIGAN" (MOCHA)
39,600 yen

Wrapping Knot Woolwear
November 26th (Wednesday) - December 2nd (Tuesday)

ABOUT|WRAPINKNOT wool wear

Wrappin' Knot Woolwear re-examines the functionality of wool materials and develops a wool wear collection that incorporates them into items that can be used in various situations throughout the year. The elegant wool jersey material, with its subtle sheen, is crafted to a refined look by utilizing the exceptional sewing capabilities of the knit material. In addition to the classic black, a new charcoal color is also available.

Wrappin' Knot Woolwear "L/S Oversized T-Shirt"
26,400 yen
Wrapping Knot Woolwear "Tapared Jogger Pants"
36,300 yen
Wrapping Knot Woolwear "Regular Fit T-Shirt"
20,900 yen
Wrapping Knot Woolwear "Zip Blouson"
39,600 yen

Mouth Design
December 3rd (Wednesday) - December 9th (Tuesday)

KUCHI DESIGN, which continues to create products based on the concept of "making ordinary things more interesting," will be holding a pop-up event.

Click here for details *Scheduled to be released on November 26th

[Preview] THE WINTER ESSENTIALS PART II

"Part II," running from December 10th (Wed) to January 13th, 2026 (Tue), will feature a wide selection of accessories perfect for the peak gift-giving season, including scarves from Johnstons of Elgin and gloves from Dents. Why not visit the store and check out "Part II" along with "Part I" to find the perfect gift for a loved one or a treat for yourself?

Event Information
THE WINTER ESSENTIALS PART II
  • Event period:
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

Inquiries: Isetan Shinjuku Store
For inquiries via email, please click here.