EVENT
2025.10.08 update

OUAT | This season's theme is "-012 META NEUTRAL-". A limited-time pop-up event will be held! [Isetan Shinjuku Store]

10.15 Wed -10.24 Fri
Isetan Shinjuku Men's Building 6F Men's Creators
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OUAT , which started in Meguro, Tokyo in 2019, will be holding a pop-up event themed around its latest season, "-012 META NEUTRAL-", from Wednesday, October 15th to Friday, October 24th at the Men's Creators section on the 6th floor Isetan Shinjuku Store, Men's Building .

This season's collection, while continuing the previous themes of primitive, craft, and low-tech, is structured to be precisely at the center—neutral—when mapped across the past 11 seasons. The serene color palette, based on black, white, gray, and brown, eliminates excessive ornamentation and highlights the texture of the materials themselves, reinterpreting the essential appeal of clothing. The designs, which value negative space, bring a quiet presence to everyday wardrobes and present a new balance to menswear.

This pop-up shop offers a special opportunity to get a sneak peek at the latest season's collection.
Please come and experience the many items that are simple yet possess depth and intelligence at the venue.

Event Information
OUAT "-012 META NEUTRAL-" Pop-up
  • Event period: October 15th (Wed) - October 24th (Fri)
  • Venue: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
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Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

Inquiries: Isetan Shinjuku Store
For inquiries via email, please click here.
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