Perfume is no longer merely a matter of grooming. We now live in an era where the bottle's appearance, the depth of its fragrance, and the texture of its materials intertwine to create a complete and harmonious look. Carefully selected fragrances, chosen from three perspectives—the weight of history, spiritual liberation, and the integrity of the materials—each bring a different kind of "completion" to one's appearance.

We introduce three proposals where fragrance and style resonate with each other, focusing on brands featured at "Salon de Parfum 2025 @ISETAN MEN'S," a fragrance festival held at the Cosmetics and Promotions section on the 1st floor of Isetan Shinjuku Store, Men's Building from Wednesday, October 8th to Tuesday, October 21st.

CREED "Oud Zarian"

—Embraced by classic style, it possesses a quiet dignity imbued with a palpable sense of "historical weight."

CREED "Oud Zarian" *Available from October 8th (Wed) to October 21st (Tue)

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This item embodies refined elegance, with the deep, rich fragrance of oud, perfected over 80 years, harmoniously blended with spices and florals, and layered with a smooth, intense aroma.

Creed's long lineage and artisanal perfumery give this fragrance a timeless quality and depth.
It functions as a quiet dignity in a classic setting. The tradition and craftsmanship, beloved by royalty and nobility, imbues the fragrance with a timeless elegance.

--Other recommendations

Vyrao/Bailao "I am Verdant"

—Embodying the creators' "spiritual liberation." An energetic fragrance.

Vyrao "I am Verdant" *Exhibition period: October 15th (Wed) - October 21st (Tue)

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An energetic fragrance that evokes fresh, green vibrations, bringing about transformation and inspiration.
The free-spirited sensibilities and healing background of the female creators give rise to a bright fragrance that even evokes a powerful sense of life's birth. Visually, it simultaneously achieves playfulness and harmony, with the visual burst resonating with the sense of smell, making wearing the garment itself an expression.

--Other recommendations

FreeShape MILANO "EDEN"

—A fragrance that combines a minimalist aesthetic with the "honesty of the materials."

FreeShape MILANO "EDEN" *Available from October 8th (Wed) to October 21st (Tue)

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Eden, the paradise where Adam and Eve, the first human couple, lived. The juicy fruity scent, reminiscent of this beautiful paradise, brings positive energy and evokes an ideal world filled with joy.

The fragrance, created by a young creator starting with the materials and layered with a minimalist aesthetic, symbolizes "the sincerity of the materials." It possesses a somewhat classical and androgynous element, and has the power to naturally enhance the composition of clothing.

--Other recommendations

The three distinct backgrounds demonstrate that each fragrance is not merely an "accessory" to the clothing, but rather the core of the look. Oud Zarian reinforces formality, I am Verdant liberates the mood, and EDEN adds a playful touch to elegance. At the "Salon de Parfum" starting October 8th, these bottles will be displayed in stores along with their fragrances, allowing customers to actually pick them up and experience choosing a scent as if they were wearing it. In this visually driven age, fragrance is an extension of that—before opening the bottle, we want you to choose a look first.

Photography: Yuki Onishi (Studio Alta)
Stylist: Codan
Hair & Make: Chiho Hatae
Model: GENDAI (DONNA)
Text: Studio Alta

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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