"Leather Expo 2025" is being held at Isetan Shinjuku Store, Men's Building from Wednesday, September 17th to Tuesday, September 30th. Kagami, a buyer of men's shoes, explains this year's noteworthy categories and selects a pair of shoes that suits the style of GUIDE crew members Tsuchiya, Okada, and Tashiro. This hot content that will tickle the hearts of leather shoe lovers is a must-see!

Check here for event details!

This year's Leather Fair will be structured around four main themes related to men's shoes.

This year's "Leather Expo 2025" will feature an even wider range of products than usual!

A summary of the four main approaches to men's shoes, as explained by buyer Kagami.

1. Vintage
From the vintage shop "SAFARI" in Koenji, a collection of rare shoes, including brands no longer available at Isetan Shinjuku Store, Men's Building will be available. For example, many items will be featured, such as Alden's cordovan shoes in whiskey color, which have recently become produced in limited quantities.

Click here for details ► Rare items are arriving one after another from "Safari" in Koenji, a "treasure trove of classic shoes"!

2. Cost-effectiveness
We offer high-quality yet affordable options, such as RAYMAR's skin-stitched U-tip shoes and BONTEMPS' French-made work shoes.

Click here for details ► A pop-up event featuring popular models from the Shizuoka-based leather shoe brand Raymar will be held at Isetan Shinjuku!

3. Standard Updates and Upgrades + New Standards
The lineup includes higher-end models of CARMINA , the "SHANNON" with Church's new sole, and the British-made sneaker GORAL . Many other brands' exclusive and pre-release models will also be available.

Learn more here ► Don't miss it! Popular brands' classic models have been upgraded.

4. Order
Dunhill is holding a special order event where you can order their top-of-the-line British-made models at no extra charge.

Learn more here ► Dunhill offers not only ready-made shoes but also special bespoke options.

Kagami explained, "This year, we've added sneakers to our collection, in addition to leather shoes, allowing us to offer a wider range of styles." The GUIDE crew also showed enthusiasm, with comments such as, "There are so many cute designs," and "I'm interested in the black suede."

From "Leather Expo 2025," Kagami has selected a pair of shoes that would suit each of the three crew members!

1. Tsuchiya - Perfect for both formal and casual occasions! Unparalleled fit with cordovan x oblique last.

Kagami suggested to Tsuchiya a pair of F.lli GIACOMETTI cap-toe Oxford shoes. As they are Oxford shoes with a cap toe, they are suitable for formal occasions, but because they have external eyelets and are made of cordovan leather, they can also be worn with casual outfits. Furthermore, they have an oblique last and an inner last that conforms to the shape of the foot, making them exceptionally comfortable.

F.lli GIACOMETTI Plain Toe Derby Shoes (Cordovan)

Tsuchiya: The fit is amazing from the moment you put them on! The black lining has a khaki-like color, which gives it a vintage feel.

Kagami: Because they have eyelets on the outside, they go well with both suits and jeans.

Tsuchiya: I was looking for something for formal occasions, but this can be used for both. I really want it.

2. Okada - Elegant even on rainy days! Urban style with black suede loafers.

forme black suede loafers

Okada has selected forme black suede loafers to give his feet a sophisticated look. While incorporating workwear and military elements, the suede material and elegant form elevate them to a more urban style. They also feature a Vibram sole, making them suitable for rainy days.


Okada: This is my first time wearing black suede, but it really makes my feet look sharper. Plus, they're really comfortable.

Kagami: The Vibram sole provides excellent grip. The sole material is sturdy yet elegant, so it doesn't look rustic.

Okada: I usually wear sneakers on rainy days, but I'd definitely choose these instead.

3. Tashiro - My mood is lifted! JOHN LOBB custom-made jodhpur boots in black suede.

JOHN LOBB "Newlyn" Black Suede Jodhpur Boots *Isetan Shinjuku Store Exclusive

Tashiro offers the JOHN LOBB "Newlyn," a special edition that has been discontinued and is only available at Isetan worldwide. The minimalist belt design, which is not a double wrap, creates an atmosphere that is somewhere between classic and modern. The texture of the black suede elevates an all-black outfit.


Tashiro: The moment I put them on, my mood instantly brightened. They match my outfit perfectly, and I don't want to take them off.

Kagami: These shoes are a symbol of how shoes complete an outfit.

Tashiro: " Shoes are an important element that completes an outfit." That's a great quote.


The "ISETAN Leather Fair 2025," currently underway, is a rare event offering everything from vintage to the latest models and custom orders. This year's selection includes black suede, updated and upgraded versions of classic models, and high-performance shoes suitable for rainy days. As the crew's real-world feedback suggests, you're sure to find a pair that will lift your spirits when you wear them. This event is a must-see not only for shoe enthusiasts but also for those who want to try leather shoes for the first time.

For more details, click here! [Full video]
The popular Leather Expo 2025 is currently underway! Here's a look at some of the highlights, starting with men's shoes.