RECOMMEND
2025.09.10 update

[Special Feature] The "Stories of Japanese Creation" that the World Can Be Proud Of: cantate・TOHNAI | THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2025


Currently, the brand that deserves attention cantate・TOHNAI , created by a promising Japanese designer. Its meticulous craftsmanship, down to the last thread, and its exquisitely timeless updates are sure to appeal to discerning tailoring enthusiasts.

  1. cantate
  2. TOHNAI
  3. "THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2025" has been published!

cantate

cantate
Jacket: ¥70,400 Pants: ¥47,300
□Isetan Shinjuku Store, Men's Building, 5th Floor, Men's Tailored Clothing


The jacket is inspired by vintage pieces from the World War II era. It features details from vintage clothing of that time that will impress even the most discerning connoisseurs, such as the distinctive "T-back" back panel and the cuffs placed on the inside. The jeans are based on a 1955 model, recreating the waist size of a 40-inch waist and hip circumference. The straight, wide silhouette is a major appeal.

Brand Story
cantate is a brand led by designer Shin Matsushima, committed to domestic production. With a deep understanding of vintage craftsmanship, some items are designed by Matsushima himself, from the yarn production stage onwards. Utilizing artisans from across Japan and vintage machinery, the brand preserves rare techniques using high-quality materials. The name is derived from the classical music term "cantata," reflecting the brand's aim to create clothing that brings a sense of specialness to everyday life, with meticulous attention to detail and aesthetic sensibility.


Designer Shin Matsushima
Having gained experience as a pattern maker since her student days, she founded cantate in 2015 at the age of 25. Her deep knowledge of vintage items is highly regarded in the industry. Her meticulous craftsmanship, which involves designing from the materials such as fabrics and threads, is her hallmark.

"The T-back design of the jacket is a special detail that was only used in larger sizes of vintage clothing. In addition, we have reproduced the irregularities of vintage clothing that we would like to call 'accidental beauty,' such as the meandering collar stitching and asymmetrical box stitching. For the jeans, we paid close attention to the way the fabric drapes around the hips, which is called the 'ducktail.' These are also a pair of jeans that will allow you to fully enjoy the essence of vintage style," says Matsushima.

TOHNAI

TOHNAI
Coat: 165,000 yen *Scheduled to be on sale in early October
□Isetan Shinjuku Store, Men's Building, 5th Floor, Men's Tailored Clothing


This coat uses wool-nylon fabric from Bishu, a renowned textile producing region, and features a beautiful "distortion" created by a fulling (shrinking) process after sewing. Its minimalist yet avant-garde appearance evokes the Japanese fashion of the '80s and '90s, giving it a fresh feel.

Brand Story
TOHNAI , designed by Yuji Fujinai, collaborates with skilled workshops in Japan to produce small quantities of clothing in-house, from planning and cutting to sewing and finishing. The materials are designed from the fiber structure and yarn count. "We don't leave beautiful things as they are. We bring out a different kind of value through distortion and imperfection." TOHNAI pursues the reality that resides within that imperfection.


Designer Yuji Fujinai
After holding planning and development positions at renowned domestic and international brands, TOHNAI was launched in the fall of 2022 with a single, meticulously crafted coat. Rather than simply upholding tradition and norms, the brand intentionally breaks them down to create a new order. Backed by years of experience and a unique network, the brand constantly updates its designs with an experimental approach.


"Instead of applying the fulling process to the fabric, we create a 'beautiful distortion' by performing the fulling process after sewing. In fact, the hand stitching with thick thread in certain areas is also a key point. When the fabric is fulled, the thread shrinks more than the fabric, resulting in a richer expression of distortion. It's a long coat with plenty of volume, but it feels much lighter to wear than it looks. I think it's a garment that is practical enough to be worn every day," says Mr. Fujinai.

TOHNAI Coat: ¥154,000 *Scheduled to be on sale in early October
cantate fleece blouson: 60,500 yen
SUNSPEL T-shirt: ¥22,440
ROTA pants: 88,000 yen
□Isetan Shinjuku Store, Men's Building, 5th Floor, Men's Tailored Clothing


Mix and match freely, without being bound by preconceived notions, with a garment brimming with diverse stories. A garment designed by a Japanese designer fits perfectly into this kind of mixed style created with a Tokyo sensibility. TOHNAI 's coat, designed by Yuji Fujinai, who explores the charm of materials, uses a soft tweed fabric with a herringbone pattern. The fleece is made from a unique material that is delicate and smooth. The beautiful textures of both materials shine even more beautifully when layered.

Event Information
TOHNAI Promotion
  • Event period:
  • Venue: Isetan Shinjuku Store, Men's Building 5th Floor, Men's Tailored Clothing

"THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2025" has been published!

This autumn, Isetan Shinjuku Store, Men's Building , is stocking items with a "STORY."
CLASSIC = A story of the latest evolution of top-class, sophisticated, and authentic items.
VINTAGE = A story about objects that aim to retain their value across generations.
ESSENTIAL = A story about things that are essential to modern needs and trends.
These keywords are relevant in today's increasingly diversified and borderless world.
I believe this will be an important hint for your selection criteria.
Although they may come from different countries and backgrounds, those "authentic" things are,
By transcending preconceived notions and using "MIX STYLING = editing,"
You'll be able to experience even more enjoyment.
And the items come to life even more through the individuality of the person who wears them.
I would be happy to help you create the "STORY" that enriches your everyday life.

Please note that some content is also available on this website! We hope you enjoy it along with the digital catalog.

►Click here for related articles on 'THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2025'

►Click here for the digital catalog

Text: Shinji Hashimoto

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 5th Floor, Men's Tailored Clothing.
For inquiries via email, please click here.

Related Articles

Popular Products