BED jw FORD will be holding a promotion from August 27th (Wed) to September 2nd (Tue) at Isetan Shinjuku Store, Men's Building 6th floor, Men's Creators, featuring their Fall/Winter 2025 collection and exclusive items available only at their directly managed stores, including pre-release items.

This promotion will feature the pre-sale of new items from the popular "Chain Knit Series," which has been a hit since its presentation at the Spring/Summer 2024 Paris Collection, as well as the reproduction of the "Star Carabiner," which incorporates the brand's motif and sold out instantly at the brand's directly managed stores, and the "Sweat Bell Bottoms," a bell-bottom style that is a symbol of the brand but made from sweat fabric.
And while you view our Fall/Winter 2025 collection, titled "Alternative Elegance," we will create an environment where you can discover "your own definition of elegance."

ABOUT: BED jw FORD

DESIGNER: Shinpei Yamagishi

Bedford was launched in Spring/Summer 2011. The Spring/Summer 2017 collection made its runway debut in Tokyo. The Autumn/Winter 2017 and Spring/Summer 2018 collections were presented at "showroom.tokyo," an exhibition held during Paris Fashion Week. In Spring/Summer 2019, the brand participated in "Pitti Immagine Uomo" in Florence, Italy, and presented its first runway show overseas, including a collaboration line with adidas Originals . From the Autumn/Winter 2019 collection onwards, the brand presented its runway show at Milan Fashion Week. For the Autumn/Winter 2020 collection, the brand presented a surprise runway show at the Paris Fashion Week runway venue of Maison MIHARA YASUHIRO , with whom it also collaborates. Subsequently, in Spring/Summer 2024, the brand held a runway show on the official schedule of Paris Fashion Week. In August 2023, the brand opened its first directly managed store.

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Text: ISETAN MEN'S net

＊All prices include tax.

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information