#IsetanMensFavoriteItems
2025.08.27 update

[Series] A peek inside Isetan Men's personal belongings! Buyer Yuki Masuda_Grooming for men | #IsetanMen's Favorite Items


In this series, " #IsetanMensFavoriteItems ," key figures at Isetan Mens, who have a keen eye for style and a sharp aesthetic sense, introduce their favorite personal belongings and items they want.

With the Obon holiday over, we're now in the second half of August. This time, for "#IsetanMensFavoriteItems," we feature Yuki Masuda, cosmetics buyer at Isetan Shinjuku Store, Men's Building . He'll be introducing items that focus on "men's grooming," recommended by a buyer well-versed in men's cosmetics.

profile
Yuki Masuda
 Shinjuku Men's Goods Department, Men's Cosmetics Buyer
I joined Mitsukoshi Isetan Co., Ltd. in 2017. For the first eight years after joining the company, I mainly handled miscellaneous goods at Isetan Shinjuku Store, Men's Building , B1F, and gained experience in positions such as assistant buyer and sales manager. I assumed my current position in 2025.
I enjoy active hobbies such as soccer and cycling.

Buyer Masuda's carefully selected "items that show attention to detail"

Masuda prefers basic and timeless styles, and among those, he is drawn to items that show attention to detail and have a story behind them in their materials, craftsmanship, and construction. Lately, he says he often chooses items that feel good against his skin and are comfortable to wear.


A wool T-shirt whose texture I fell in love with.


Ameriyas
100% Merino Wool Crew Neck Short-Sleeve T-Shirt
19,800 yen
□ Isetan Shinjuku Store, Men's Building B1F: Underwear, socks, nightwear *Image is of the person's personal belongings

I used to think that wearing wool t-shirts and socks in the summer was incredibly comfortable for someone like me who sweats a lot, but I found that wool t-shirts tend to pill easily and lose their shape quickly. That's when I discovered Ameriyas ' wool t-shirts. They're so versatile that I can't live without them in summer or winter, and they have just the right amount of sheen so they're not too casual, so I wear them a lot to work too. I highly recommend this to anyone who hasn't tried wool in the summer yet.

A highly practical UV protector



SHISEIDO MEN
Clear Stick UV Protector
4,180 yen
□Isetan Shinjuku Store, Men's Building, 1st Floor, Cosmetics
*The image is of the person's personal belongings.

What attracted me to this product was not only its SPF50+, but also the fact that it can be reapplied without getting my hands dirty and is easy to carry around. I spend a lot of time outdoors actively during the day, and UV cream often washes off with sweat, especially when I exercise, so it's an essential part of my daily grooming routine, and I always carry it in my bag with me every day.

[Related Articles]

Recommended by a men's cosmetics buyer! Morning and evening skincare routines to enhance men's sense of cleanliness | MEN'S GROOMING ROUTINE [Isetan Shinjuku Store]

[Series] Click here for a list of articles in "#IsetanMens' Favorite Items"
Text: ISETAN MEN'S net

*The information in this article is current as of August 2025.
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here. 

Related Articles

Popular Products