2025.09.17 update

[Special Feature] Accessories to Wear, Bags to Dress You Up. Introducing items that combine functionality and design to complement your autumn outfits. "EDIT by ISETAN MEN'S 2025"

10.01 Wed -10.21 Tue
Isetan Shinjuku Men's Building 1F Promotion

"EDIT by ISETAN MEN'S," a collection of items that are simple yet meticulously crafted with attention to materials and details, adding a subtle accent to your outfit—a collection for those who "wear accessories and dress up with bags"—will be held from Wednesday, October 1st at Isetan Shinjuku Store, Men's Building 1st floor promotion area.
In addition to the new lineup of bags and accessories, shoes will also be available. Maintaining the same attention to detail and materials, this collection once again features products that combine practicality and stylish design.

In this feature article, we've selected five brands from the lineup available during this event. We'll introduce some of their items along with styling suggestions.

►Click here for event details

  1. Neo-Classic | Embrace autumnal sophistication with functional beauty and individuality.
    1. 1. BEAUTIFUL PEOPLE
  2. Sporty | A versatile item that fulfills both active and elegant styles.
    1. 2. BAGSINPROGRESS
    2. 3. ASICS SportStyle
  3. Minimalist | Play with style with free thinking
    1. 4. Maastik
    2. 5. ITTI/Itchi

Neo-Classic | Embrace autumnal sophistication with functional beauty and individuality.


1. BEAUTIFUL PEOPLE


Campaign period: From Wednesday, October 1st to Tuesday, October 14th

Beautiful People
Founded in 2006 by designer Hidenori Kumakiri, this Japanese fashion brand's concept is "Everything is beautiful." It aims to liberate wearers from preconceived notions and biases about fashion, such as size, gender, material, pattern, and color, and to bring out the true beauty within each individual.

It can be customized to suit your style, embodying functionality and adorning it with style.

Beautiful People "over engineering hanging tote bag" ¥86,900 * Isetan Shinjuku Store, Men's Building exclusive
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion


The "OVER-ENGINEERING" collection is appealing for its "excessively packed" functionality, including ample storage and various carrying options. It features a variety of multi-layered meshes and handcrafted cord handles. The high degree of freedom that allows the user to personalize it combines functional beauty with individuality. It's an item that will add a new accent to your autumn styling.



Whether casual or high fashion, it enhances your sensual charm.
Beautiful People
"over engineering sacoche" ¥79,200 *Exclusive to Isetan Shinjuku Store, Men's Building
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion

This sacoche bag, also from the "OVER-ENGINEERING" collection, is highly practical and can be worn like a backpack, offering versatile styling options. It works for both casual and formal occasions, from sensual to fashionable. It enhances your mood and styling of the day, changing its look depending on how you use it. It's a recommended item for those who want to enjoy their everyday life more freely.



Sporty | A versatile item that fulfills both active and elegant styles.


2. BAGSINPROGRESS


Campaign period: From Wednesday, October 1st to Tuesday, October 21st

Bags in Progress
A high-performance bag brand from New York that caters to modern lifestyles. Its minimalist form, stripped of unnecessary elements, features multiple pockets, allowing for versatile use tailored to the wearer's needs and style. Designed in New York and meticulously produced in skilled factories in Japan and the United States, these bags become more convenient with each use, becoming your go-to everyday accessory.


A combination of versatile items that combine sophisticated design with the ability to keep you active.

Bags in Progress "CARRY-ALL BEACH BAG" ¥36,080
ASICS SportStyle
"GEL-QUANTUM 360 VIII UTILITY" 22,000 yen
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion

The "CARRY-ALL BEACH BAG" is a highly functional tote bag with a wide base and eight pockets for smart storage of your belongings. It can be carried by hand, on the shoulder, or as a crossbody bag, allowing for versatile styling. Its clean design matches both casual and formal occasions, making it perfect for travel, work, and a wide range of other situations. ASICS SportStyle "GEL-QUANTUM 360 VIII UTILITY" boasts dynamic design lines and comfortable cushioning. Enjoy the autumn city in these shoes that combine functionality and design.

[Costume cooperation]
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
@isetanmens_creators


3. ASICS SportStyle


Campaign period: From Wednesday, October 1st to Tuesday, October 21st
ASICS Sportstyle
ASICS SportStyle incorporates years of accumulated sports technology into everyday wear. With its comfortable fit and timeless design, it enjoys popularity not only in Japan but also around the world.


Unleash your individuality with this powerful combination of functional beauty and elegance.
Bags in Progress "ZIPPER DUFFLE-SMALL" ¥20,900
ASICS SportStyle
"GEL-NIMBUS 10.1" 20,900 yen
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion

The Bags in Progress "ZIPPER DUFFLE-SMALL" boasts ample storage capacity despite its compact size. Deep pockets on both the exterior and interior allow for neat organization of your belongings. Its 2-way design, featuring both shoulder and handle options, lets you choose how to carry it depending on your mood. The zippered top provides peace of mind, even when traveling. The clean nylon material pairs well with denim, casual wear, and even work attire.
ASICS SportStyle "GEL-NIMBUS 10.1" features an asymmetrical upper design. GEL technology provides comfortable cushioning, making it easy to walk for extended periods. Its sophisticated look adds a touch of style to your everyday outfits.

ASICS SportStyle
Top left: "GEL-QUANTUM 360 VIII UTILITY" ¥22,000 Top right: "GEL-QUANTUM KINETIC" ¥33,000 Bottom center: "GEL-NIMBUS 10.1" ¥20,900
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion

[Costume cooperation]
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
@isetanmens_creators


Minimalist | Play with style with free thinking

4. Maastik


Campaign period: From Wednesday, October 15th to Tuesday, October 21st

Marstic
With "lightness" as its brand concept, the brand develops minimalist gear that is highly functional and can be worn in a wide range of situations. The brand name comes from "maastik," which means "landscape" in Estonian. The designer has blended the originality and tolerant spirit of Catalan culture that he felt while living in Barcelona with the uniquely Japanese aesthetic of "in'ei" (shadows and shadows) and incorporated it into the products.


A new kind of bag that you wear like you're wrapping it around yourself.
Marstic "Kandma" ¥22,880
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion

"Kandma," created by Marstic, which pursues "lightness," is a bag characterized by its silhouette that hugs the body as if you were wearing it. From the moment you put it on, it naturally becomes like a part of your body and blends in with any style. A new kind of minimalist gear that you can wear as if you were wearing clothes. A product that lightly colors your everyday life, fusing the free spirit of Barcelona with Japanese aesthetics.

[Costume cooperation]
Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
@isetanmens_creators

5. ITTI/Itchi


Campaign period: From Wednesday, October 1st to Tuesday, October 14th

Itch
This leather goods brand develops fashion-forward items born from the extensive experience of designer Wataru Aoki. Selecting traditional materials from both domestic and international sources, the brand offers a wide range of items that are fashionable yet surprisingly practical.


Add personality and color to your outfit like an accessory.
ITTI
"CRISTY RING RING / SHIRO" ¥6,600 "Art by ojagadesign "NUNKI" / DIPLO FJORD" ¥7,150 "CRISTY SNAKE KNOT CHARM / STCOW" ¥7,700 "CRISTY VERY COMPACT WLT .5 / MOLURUS" ¥33,000 "ANNIE PUFFER MADISON BAG / CERATO BRIGHT" ¥38,500
□Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion


The "ANNIE PUFFER MADISON BAG" is a minimalist and sophisticated design based on a sports bag. Despite its large capacity, it's the perfect size for everyday use and is versatile for various occasions. Simply add a key ring or charm and attach it to the bag's handle or belt loop to create an accessory-like style. Enjoy changing colors depending on your mood, layering accessories, and adding personality and nuance to your outfit for a variety of looks.

[Costume cooperation]
Isetan Shinjuku Main Building, 3rd Floor, Re-Style
@restyle_isetan_shinjuku

Event Information
"EDIT by ISETAN MEN'S" - Adorn yourself with accessories and dress up with bags -
  • Event period: October 1st (Wed) - October 21st (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
On Thursday, October 2nd, Isetan Shinjuku Store, Men's Building will be closing at 5 PM due to an event. For details, please click here .

►Click here for event details

Brand lineup *Availability period varies by brand.
・October 1st (Wednesday) - October 21st (Tuesday)

objcts.io /TEMBEA/FUJIKINKO/ ASICS SportStyle /BAGSINPROGRESS/AL/yorozu


・October 1st (Wednesday) - 14th (Tuesday)
ITTI /Beautiful people/UNKNOWN PRODUCTUS


・October 15th (Wednesday) - October 21st (Tuesday)
ED ROBERT JUDSON / maastik

Photography: Yuki Onishi (Studio Alta)
Stylist: Masanori Takahashi
Hair & Make: Chiho Hatae
Model (M): Kota Komatsu
Model(W):LU HONGFEI

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building
For inquiries via email, please click here.