2025.07.08 update

[Feature] Summer outfits suggested by men's department attendants: How to style "Cool Biz x Summer Events"?

Choose the "colors" and "silhouettes" that suit you best for a sophisticated, light and casual summer style!
--In the hot, humid, and scorching heat, "on-style" attire has evolved from suits to matching sets, and now it's become much more casual, with polo shirts and slacks, or shirts and slacks.

Furthermore, for summer holidays, which are filled with leisure activities and outdoor events, many men feel that "just a T-shirt isn't enough" for their "off-duty style," and an increasing number are seeking styles that combine a T-shirt with a light cardigan or long-sleeved shirt.

In this special feature, two stylists from Isetan Shinjuku Store, Men's Building representing different generations, showcase summer on- and off-duty styles based on the results of "Body Shape Style Analysis®" and "Personal Color Diagnosis," helping you discover a higher level of styling. Please use this as inspiration for your summerコーディネート.

  1. The key is basic styling that "gets you in shape for summer." We'll show you how to create a clean and healthy impression even with simple combinations.
  2. For women in their 30s, both on and off-duty occasions, outfits that look cool and sophisticated are ideal.
    1. [OnStyle]
    2. [Off-duty style]
  3. For those in their 40s, go for the ideal boss style at work! For those off-duty, embrace autumn colors for a calm and sophisticated look.
    1. [OnStyle]
    2. [Off-duty style]
    3. Please take advantage of ISETAN MEN'S attendant service, ISETAN MEN'S MEAT ISM!

What is "Skeletal Style Analysis®"?

This service captures the customer's physical characteristics from four perspectives: skin texture, bone structure, three-dimensionality, and center of gravity. It proposes fashion styling that makes the body shape look more beautiful, and can identify materials, patterns, and shapes that suit the customer's natural physical characteristics.

■ Straight: A well-defined, three-dimensional body with thickness from muscles throughout. ■ Wave: A slender body line with a tendency to accumulate fat rather than muscle, and thin, delicate bones. ■ Natural: A stylish physique with long limbs and a strong bone structure.

What is a "personal color analysis"?

We will help you choose the color that best showcases your features and personality from among four different types.

■ Delight (Spring): Inspired by a pleasant spring day. A group of bright, vibrant colors with a hint of yellow. ■ Sophisticated (Summer): Inspired by the morning mist of summer. Pastel shades with a hint of blue. ■ Harvest (Autumn): Inspired by the bounty of autumn. Deep, calm colors with a strong yellow undertone. ■ Permanent (Winter): Inspired by the pure white of fresh snow. Deep, vibrant primary colors with a strong blue undertone.

* At Isetan Men's Meet Ism, a personal consulting service, we offer "Body Shape Analysis®" and "Personal Color Diagnosis" to help you with your styling, for a fee. Click here for details.

The key is basic styling that "gets you in shape for summer." We'll show you how to create a clean and healthy impression even with simple combinations.

For women in their 30s, both on and off-duty occasions, outfits that look cool and sophisticated are ideal.

Kenta Mori (Assistant Manager, Isetan Men's Residence, 8th Floor Isetan Shinjuku Store, Men's Building )
Body type: Natural Personal color: Sophisticated

[OnStyle]

Mori, with her "natural" body type, looks better in slightly oversized silhouettes than in fitted clothing. For her "sophisticated" style, which suits refreshing and cool colors, a simple blue striped shirt paired with cocoa brown pants (a brown with a hint of milk) is a perfect match for her on-duty look. White sneakers add a touch of coolness.


□Isetan Shinjuku Store, Men's Building, 5th Floor, Men's Tailored Clothing
Altum "German Trainer" sneakers: 34,100 yen
□Isetan Shinjuku Store, Men's Building, B1 Floor, Men's Shoes


[Off-duty style]

For a casual look, a knit t-shirt creates a clean and elegant style, paired with black linen pants. The color of the sunglasses is also carefully chosen, resulting in a realistic and polished look. For those with a natural body type, voluminous clothing and styling are key.


Eyevan sunglasses 72,600 yen
□Isetan Shinjuku Store, Men's Building, 8th Floor, ISETAN Men's Residence
Yoneto Minit T-shirt 33,000 yen
Huevent Shorts 41,800 yen View Product
□Isetan Shinjuku Store, Men's Building, 5th Floor, Men's Tailored Clothing
Birkenstock sandals 18,700 yen View product
□Isetan Shinjuku Store, Men's Building, B1 Floor, Men's Shoes

For those in their 40s, go for the ideal boss style at work! For those off-duty, embrace autumn colors for a calm and sophisticated look.

Model: Noriya Yamagata (Men's Category Specialist Isetan Shinjuku Store, Men's Building )
Body type: Wave Personal color: Harvest

[OnStyle]

Yamagata, whose body type is "wave" and personal color is "harvest," presents a linen jacket style that makes you think, "I wish I had a boss like that." People with the "harvest" color type look good in shades ranging from deep chocolate brown to beige. The brown jacket paired with a calm blue shirt is a classic combination for Italian fashionistas, "azzurro e marrone" (blue and brown), which enhances his mature charm. He also completed the look with white pants and brown loafers.


BARBA linen jacket 104,500 yen
BARBA linen shirt 49,500 yen
GTA pants 42,900 yen
□Isetan Shinjuku Store, Men's Building, 5th Floor, Men's Tailored Clothing
SANYO YAMACHO loafers 94,600 yen
□Isetan Shinjuku Store, Men's Building, B1 Floor, Men's Shoes

[Off-duty style]

For this look, I chose a green checkered shirt and brown faux leather shorts, paying close attention to the material. People who are "Harvest = Autumn Colors" look great in deep brown, so the combination of the shirt and green is excellent. Of course, I also chose brown sandals to match. To make it even more stylish, I added a bandana around my neck as a little accent.


Eyevan sunglasses 47,300 yen
□Isetan Shinjuku Store, Men's Building, 8th Floor, ISETAN Men's Residence
Finamore shirt 49,500 yen
□Isetan Shinjuku Store, Men's Building, 5th Floor, Men's Tailored Clothing
Paraboot sandals 55,000 yen View product
□Isetan Shinjuku Store, Men's Building, B1 Floor, Men's Shoes
Styling
Yuki Kuchimoto
Senior Category Specialist Isetan Shinjuku Store, Men's Building

Please take advantage of ISETAN MEN'S attendant service, ISETAN MEN'S MEAT ISM!

At Isetan Shinjuku Store, Men's Building we offer a full range of services to assist you with your shopping needs, including consulting and escort services. Feel free to consult with us about smart casual attire for any occasion, or dressy outfits for special events.

A stylist at Isetan Shinjuku Store, Men's Building who holds professional qualifications in personal color analysis and body shape analysis®, will propose a "suitable styling" that enhances your charm based on the diagnostic results. ▶ Learn more here


*The information in this article is current as of July 7, 2025. Product information may be revised or changed without notice.

Photograph: Natuko Okada (studio Mug)
Text: Makoto Kajii


For inquiries, please contact Isetan Shinjuku Store, Men's Building on any floor. Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.