Totonou Pants®, a brand of underwear perfect for after a sauna, a must-see for sauna lovers, will be holding a promotion at Isetan Shinjuku Store, Men's Building B1F, Underwear, Socks & Nightwear from July 23rd (Wed) to July 29th (Tue).

You don't even need underwear with this one piece!?
These "Tono Pants®" allow you to go without underwear from the moment you get out of the bath until you wake up the next morning. The inner trunks, carefully crafted from high-quality domestically produced cotton, ensure breathability and prevent stuffiness. They are recommended for when you want to feel relaxed and comfortable after a bath or sauna when your blood is circulating.

You don't need restrictive underwear while staying at home, teleworking, or sleeping. It's not see-through, so it's fine for quick trips to the public bath or convenience store. When you get back, just go straight to sleep. You can spend the night comfortably.

A completely new feeling of not being constricted by anything. Once you wear them, you'll definitely want to tell someone. These are the fun and well-balanced pants®. Please come and experience them in stores.

Here's a glimpse of our product lineup.

"Shorts"
Top left: Navy Top right: Olive Bottom left: Brown Bottom right: Off-white
14,300 yen
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The Mitsukoshi Isetan Sauna Club introduces their favorite items from the Totonou Pants® line.

Members of the "Mitsukoshi Isetan Sauna Club," established within the Mitsukoshi Isetan Group, will explain the appeal of "Totonou Pants®" through their personal items.

CCO Tashiro's recommended "Awesome" Pants

These pants offer a new experience: you feel like you're not wearing anything even though you are . I've worn every type that's been sold since its initial release, and they're all so comfortable that I can't help but exclaim, "These are the best!" Many people wear them when going to public baths (saunas), but personally, I recommend wearing them to bed. You'll be surprised at how comfortable they are to sleep in!

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Keita Tashiro

Mitsukoshi Isetan Sauna Club CCO (Chief Comment Officer)
Years of using Totonou Pants®: 4 years

He is a founding member of the Mitsukoshi Isetan Sauna Club and is in charge of creative work such as the logo and catchphrases. Having grown up in downtown Tokyo, he has a deep love for public bathhouse saunas and explores saunas when he is on business trips or traveling. Lately, he has become obsessed with cold mineral springs, and he can't resist going whenever he finds a free-flowing cold mineral spring.

Department head Fukushima's favorite pants that "make you feel comfortable in every moment"

Wearing the Totono Pants® after a sauna on a Fukushima holiday will make your ultimate relaxation time even more comfortable. The routine of sauna → cold bath → fresh air is said to be the way to achieve "totono" (a state of perfect relaxation), but a drink after the sauna is also a special moment of "totono." How comfortably you can spend that moment is important. That's where the lightweight and non-restrictive Totono Pants® come in handy. Not only are they great for after the sauna, but I think they are also a versatile item that will be useful as relaxing wear in the coming seasons.

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Fukushima Masahiro

Head of Mitsukoshi Isetan Sauna Club; Long-time user of Totonou Pants®: 4 years

My fascination with saunas began in junior high school, when I started going to public baths with my teammates after club activities. Now, visiting saunas during breaks from work has become an important habit for refreshing my mind and body. Currently, I work as a buyer of bags and leather goods at Isetan Shinjuku Store, Men's Building .